Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Extreme Makeover Extremely Social
The 200th episode of Extreme Makeover Home Edition is taking place where I call home, ‘The Rogue Valley.’ It didn’t take long for word to spread, and for a social media storm to hit. A lot of businesses are jumping to the aid of the at this time, unknown winning family. It is, after all…
The Google+ SEO Effect
It does not take a rocket scientist or an expert to know that the advantage that Google has over Facebook as social media platforms go is ‘search engines.’ While Bing continues to make strides, Google is still king of the search. Over the past 12 to 18 months businesses of every nature have added Facebook…
Five Ways to Create Local Loyalty
Creating loyalty with your customers today is a tough job. In a world of social-living offers, half off Groupon coupons where does the consumer’s loyalty lie? Is it with the business owner that has been in and supported the community for years or is it with whoever has the lowest price? It is not easy…
Five Ways To Increase Your ‘Local’ Social Media Presence
I had lunch last week with a new friend and it was refreshing to have a conversation with someone who has the same values towards work, and clients. Matter of fact most of our conversation was on values and how it relates to charitable donations and purchasing patterns. Values, like recently our local Humane Society…
Do You Enjoy Working on Your Website?
Websites. Lately I’ve been talking with lots of business owners about their websites, and the stories out there about them are truly terrifying! I’m astonished! When did it get to commonplace for service providers to hold their clients’ hostage to their services? To ignore, to intimidate, and to charge an arm and three legs for…
Finding Brand on Paradux Media Group!
It may look a little different than it usually does, but I promise, it’s the same Finding Brand you’ve grown accustomed to. We decided that it was time to consolidate websites and to bring our blogs “in house.” The factors that went into this decision included: maintenance on three sites (Paradux Media Group, Beyond the…
Social Media Experts Of All Kinds
photo credit: FindYourSearch I feel like a small rant…It seems that anyone with a Facebook page is a social media expert these days. I stumbled across a company that positions themselves as “Social Media Experts.” A post they made on Facebook was talking about if you are a business, it is important to set up…
Local Newspaper vs Social Media
Well that just wouldn’t be a fair fight now would it? It would fall under the proverbial saying don’t bring a knife to a gun fight. This is part three of a series comparing what business owners may be familiar with marketing their business in with something they may have questions or reservations about. For…
Talking to No One
I’ll always be a softy for radio. I spent too many years in the industry for it not to be in my blood. I sometimes wish it would go away, it reminds me of that old football injury that makes it hard to move in the morning but you wouldn’t trade the pain for the…
Facebook Friends Come In All Shapes and Sizes
Everybody has a different need and use for facebook. We have friends who look at Facebook as a place to contribute, me being one of those. I rarely go two days in a row without making a post, and depending on what’s happening will generally make one to three posts in any given day. We…
3 Little Must Do’s for your Business Facebook Page
It’s the simple things that always separate yourself from your competitors. Nothing is more evident of that fact than with Facebook. It’s not hard to tell the difference between businesses that do the homework before they jump in and those that just jump in for the sake of jumping in. It’s not hard nor is…
Separation of Personal Page and Business Page Like Separation of Church and State
A lot of us have Facebook personal pages as well as business pages. A pet peeve of mine is people who spend most of their time on their personal page talking about their business and sharing the links from their business and then ask me to ‘Like’ their business page. Why? You’re filling me in…
Informational Marketing: Position Your Brand as a Knowledge Hub
One of the most powerful ways you can (and should) use your brand is to position it as an informational marketing resource for your customers. Think about it: every one of us accumulates a significant amount of information/trivia in our given field simply because we work in that field. Remember when you were relatively new…
The Innovative Ducks a Little Like Social Media?
Have you watched the Oregon Ducks play football this year? If not, you’re really missing out. As I watch how innovative Coach Kelly and the Oregon Ducks are on the field I can’t help but think of the comparisons with social media. Some of the traditional football fans and writers complain that they’re offense is…
Blogging-Like Eating Vegetables
I really don’t like blogging. I do find it a necessary evil today no matter what business category you fall into. Blogging seems to lend credibility to who and what it is that you do. It can make you an expert in the field that you work in. It adds great material to your website,…
So What’s Your Social Media Strategy?
So what’s your social media strategy? I’m sure that when it comes to most marketing endeavors that you attach some strategy to it. Have you done that for social media? No I’m not talking about an ROI, I’m talking strategy. What is the base for your social media, Facebook? Twitter? Is location based social media…
Traditional Media Created Social Media
photo credit: susan solinski Prior to conglomeration there was a time when radio, television and print were local community outlets. The big three were locally owned, and focused on the local community. Now most decisions that are made for communities regarding their major media are made from thousands of miles away. What music to play,…