Photo credit Patrishe
The 200th episode of Extreme Makeover Home Edition is taking place where I call home, ‘The Rogue Valley.’ It didn’t take long for word to spread, and for a social media storm to hit. A lot of businesses are jumping to the aid of the at this time, unknown winning family. It is, … Read More.
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Beyond the Pond Blog
How the Marketing Landscape has Changed for 2011
The marketing landscape is changing quite rapidly these days, if you’re still advertising the way you were in 2009, you’re missing some valuable opportunities today and more importantly, you’ll miss significant opportunities as we move into 2011.
eMarketer.com Email, Social Media to See More Marketing Dollars in 2011
Trends of 2010 out there in blog-land this week, … Read More.
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Finding Brand Blog
Blue Sky Marketing (NOT!)
photo credit: chefranden
Remember when our marketing lives were easy? Unlimited budgets, no concerns about the economy, fabulous television ads… those days have been gone now for awhile, and I think that as marketers, we’ve gotten better, smarter, and more responsive. We’ve had to think carefully about every dollar we spend, we’ve had to project … Read More.
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Finding Brand Blog
Visual Identity on a Budget
Brand strategy and positioning, image attributes, and brand architecture can become overly complex when there are hundreds of thousands of dollars involved. Many small to mid-size companies (with fewer than 500 employees) want the same thinking and quality that define a major branding initiative. It is just too expensive. Seeing no alternative, these companies search … Read More.
Tiny Moments
In the midst of running a business, it’s admittedly difficult to maintain the focus on what your brand stands for. After all, you’ve got customer’s needs to meet, deadlines to manage, and in some cases, employee’s to direct. That’s why it’s critical that you take the time to make sure that everything you’re doing is … Read More.
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Finding Brand Blog
Tweeting with Frequency
As any good radio account executive or business owner knows, frequency is necessary with radio, and it is with Twitter as well. With radio being the active medium that it is, users are usually active at what they are doing while listening. They are getting ready in the morning, driving, playing on their computer, all … Read More.
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Beyond the Pond Blog