Photo credit Patrishe
The 200th episode of Extreme Makeover Home Edition is taking place where I call home, ‘The Rogue Valley.’ It didn’t take long for word to spread, and for a social media storm to hit. A lot of businesses are jumping to the aid of the at this time, unknown winning family. It is, … Read More.
Brand strategy and positioning, image attributes, and brand architecture can become overly complex when there are hundreds of thousands of dollars involved. Many small to mid-size companies (with fewer than 500 employees) want the same thinking and quality that define a major branding initiative. It is just too expensive. Seeing no alternative, these companies search … Read More.
In the midst of running a business, it’s admittedly difficult to maintain the focus on what your brand stands for. After all, you’ve got customer’s needs to meet, deadlines to manage, and in some cases, employee’s to direct. That’s why it’s critical that you take the time to make sure that everything you’re doing is … Read More.