Extreme Makeover Extremely Social

Photo credit  Patrishe

The 200th episode of Extreme Makeover Home Edition is taking place where I call home, ‘The Rogue Valley.’ It didn’t take long for word to spread, and for a social media storm to hit.  A lot of businesses are jumping to the aid of the at this time, unknown winning family.  It is, after all about community helping. Business leaders in the Medford community are stepping up and offering a $1 a ‘like’ on their Facebook pages with the money being donated to the winning family and the construction of their new home.  In less than 24 hours I’ve seen several Medford businesses step up to be a part.  … [Read more...]

How the Marketing Landscape has Changed for 2011

The marketing landscape is changing quite rapidly these days, if you're still advertising the way you were in 2009, you're missing some valuable opportunities today and more importantly, you'll miss significant opportunities as we move into 2011. Trends of 2010 out there in blog-land this week, and they are an important marker in understanding how our marketing worlds have changed. What's important though is what you DO with that information. One of the most compelling pieces I've seen this week comes from eMarketer.com and it's a nice infographic on where business executives plan to … [Read more...]

Blue Sky Marketing (NOT!)

Remember when our marketing lives were easy? Unlimited budgets, no concerns about the economy, fabulous television ads... those days have been gone now for awhile, and I think that as marketers, we've gotten better, smarter, and more responsive. We've had to think carefully about every dollar we spend, we've had to project and hit ROI numbers, and we've had justify our existence to the CFO. Certainly our technology has helped, social media marketing has taken off in this economy - it hardly existed before. But perhaps because of the economy, perhaps it was heading there anyway, we've seen an … [Read more...]

Visual Identity on a Budget

Ducking In

Brand strategy and positioning, image attributes, and brand architecture can become overly complex when there are hundreds of thousands of dollars involved. Many small to mid-size companies (with fewer than 500 employees) want the same thinking and quality that define a major branding initiative. It is just too expensive. Seeing no alternative, these companies search the web for bargain-bin logo factories, or hold "competitions" for art students to "gain experience." In some cases, company owners try to design by themselves, usually imitating the Coca-Cola of their industry. To address these … [Read more...]

Tiny Moments

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In the midst of running a business, it's admittedly difficult to maintain the focus on what your brand stands for. After all, you've got customer's needs to meet, deadlines to manage, and in some cases, employee's to direct. That's why it's critical that you take the time to make sure that everything you're doing is extended the story of your brand. Take just a moment right now, to consider what you're doing. (OK, not RIGHT now, you're reading this blog - but what's next on your list?) It's probably not earth-shattering, it could be returning a phone call, replying to an email, finishing that … [Read more...]

Tweeting with Frequency

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As any good radio account executive or business owner knows, frequency is necessary with radio, and it is with Twitter as well. With radio being the active medium that it is, users are usually active at what they are doing while listening. They are getting ready in the morning, driving, playing on their computer, all things that distract them and have a bit more of their attention…. I certainly hope so with the driving part. Depending on how many people you are following on Twitter, you can easily be receiving 30 tweets per minute, so just like in traditional advertising there is a lot of … [Read more...]