For 13 years the PGA Tour was a bit like the Facebook of sports. Not because they were innovative or cutting edge hell they wouldn’t even allow you to enter with your cell phone to one of their events, no it’s because they had Tiger Woods. Who for the most part of 13 years was … Read More.
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photo credit: denharsh
What’s happened to our friends who aren’t on Facebook? I often wonder, and it seems as though I’ve just lost track of them. It used to be that we would keep in contact with our rolodex of friends through our rolodex. Call, catch up, sometimes the calls would be too frequent and others … Read More.
Know your audience! Engage your audience. Social Media is no exception. With little room for error in today’s economy for the small business owner it’s important to embrace the social media revolution and use it just as with traditional media, the correct way. Just as there are keys to success in “Traditional Media”, there are … Read More.
Tagged Advertising, advertising agency, audience, brand, brand book, brand position, business owner, community, Consistency, cookie cutter, economy, Facebook, frequency, keys to success, media, media outlets, radio, real time, relationship, sales staff, small business, Social media, television, traditional media, tv, Twitter