Now that we’ve created our list of keywords and established the relationship between them, it’s time for our next step in how to make a Brand Book and create our brand personality. Articulating your Brand Personality is an integral component of building a Brand Book. Brand Personality starts to breathe life into the brand, making … Read More.
Once you’ve identified your keywords for your brand and brand book, it’s important to both test them, and to demonstrate their relationship with regard to your brand position. You’ll recall from our last post that we settled on the following keywords: imagination, friend, joy, clean, charity, children, dream, chubby, bathtime, and squeeze. To explore the relationship … Read More.
So you are a business owner, maybe a small brick and mortar store. Over the past year or so, you developed a business page on Facebook. You’ve invested time in posting and replying to posts, worked hard to built ‘Likes’ and done what’s necessary to develop a relationship and engage with your community on your … Read More.
There are many life comparisons that can be drawn to golf, advertising is one. I am happy with most of my golf game; my ball striking has never been better, lessons from our pro certainly helped with that. Last year I began to lose confidence with my putter. It began last fall with the club … Read More.
The worlds of our personal and professional lives are set on a collision course more strongly now than ever before, with the update to Facebook’s profile last night. Up front and center when you go to someone’s page is a short bio announcing to the world where you work, where you studied, where you live, … Read More.
photo credit: travelmeasia
As you consider creating a strong and powerful brand, a significant philosophy to consider is creating an un-selfish brand. This was important before the advent of social media, but now that many brands find themselves online in social media (Facebook and Twitter) the stakes are much higher. Here are some principles to consider:
People … Read More.
photo credit: joelogon
Quick – who is your target market? Can you clearly and specifically tell someone, not in your industry, who your target market is? Good!
Now, who are the people who influence your target market? Influencers are the ones who help shape opinion and who make recommendations on products and ideas to your target market. … Read More.