Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

2023 Holiday Retail Sales Forecast and Tips

Halloween may have just been minutes ago, but for retail companies, it’s already time to bring in those critical holiday sales. Despite being in an inflationary economy, forecasts for holiday sales in 2023 are looking bright and merry. According to Deloitte’s 2023 holiday survey, customers plan to make the most of their gift-giving opportunities. Survey…

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5 Reasons Target is a Top-Notch Retailer to Copy

Tell me if this scenario sounds familiar to you. You go into Target for three mundane items that should only cost you maybe ten bucks: Silly things like shampoo, shaving cream, and a birthday card. However, an hour later you walk out a hundred dollars lighter and the proud owner of two new shirts, new…

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Five Similarities Between Retail And Online Stores Every Online Marketer Needs To Understand

In the modern information age, it seems as if anyone can start an online store. Everyone knows that if you want to sell cookies online, it doesn’t take very long to go from having no online presence to establishing a website fully capable of taking orders – heck, if it takes you longer than “overnight,”…

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Online Retailer Ups the Stakes for Local Shops (sort of)

Last week, Amazon announced that it was introducing version 1.2.1 of their Price Check mobile app. The principle is simple, find out if you’re getting the best price while you’re out shopping. Simply scan the bar-code for the product in question, or enter the product in the search box and it will tell you what…

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