Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

Calculating the ROI for Community Development

Calculating the return on investment (ROI) for some business functions is challenging.  The concept is quite simple: determine how much monetary benefit the company realized (return) for each dollar spent on the effort (the investment.)  Yet, the ROI for many marketing, human resources, and community development activities is difficult to determine because it may seem…

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How to Improve User Experience with Reliable Website Hosting

You already understand that your clients make your business. When you provide them the products and services they need, it increases the chance that they will remain loyal to you. Your reputation also matters, and choosing the right website hosting company will ensure they can always access your site. Reliable Website Hosting Equals Improved Brand…

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How to Improve Your Google AdWords ROI

There are hundreds of online platforms and websites where you can promote your business, but they often pale in comparison to AdWords. Released in October 2000, AdWords is Google’s long-running pay-per-click (PPC) advertising platform. Using it, you can display custom ads in Google’s search results, Gmail, and other properties when someone searches for one of…

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Let Us Not Forget What Social Media Is About

While many of us in the agency and media business write and try to come up with a calculation for a business’ ROI in social media let’s not forget the real benefits of social media and just how kind and generous people and businesses can be. On social media day our business page posted what…

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So What’s Your Social Media Strategy?

So what’s your social media strategy?  I’m sure that when it comes to most marketing endeavors that you attach some strategy to it. Have you done that for social media?  No I’m not talking about an ROI, I’m talking strategy. What is the base for your social media, Facebook?  Twitter?  Is location based social media…

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Where is Your Audience?

So as a small business owner where is your audience today?  There was a time years ago when you could buy a ad in the Saturday local paper and get a decent ROI.  If you weren’t a fan of print, and were looking to build some Top of Mind Awareness (TOMA) you could reach out…

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Practice Patience

For local business owners the world over, and in Southern Oregon, the three keywords to opening or running a business have been location, location, location.  In today’s economic and marketing environment the new three keys to success are patience, patience, patience.  From an economic standpoint, we’ve been in a cycle where disposable income just doesn’t…

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Social Marketing: Why it matters.

We do believe that social media and social marketing has radically altered advertising. We believe that social media can level the playing field between Madison Avenue and local business owners. It’s not a fad, the landscape of social media has changed dramatically over the past three years, and what we see today will dramatically change…

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