Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Calculating the ROI for Community Development
Calculating the return on investment (ROI) for some business functions is challenging. The concept is quite simple: determine how much monetary benefit the company realized (return) for each dollar spent on the effort (the investment.) Yet, the ROI for many marketing, human resources, and community development activities is difficult to determine because it may seem…
How to Improve User Experience with Reliable Website Hosting
You already understand that your clients make your business. When you provide them the products and services they need, it increases the chance that they will remain loyal to you. Your reputation also matters, and choosing the right website hosting company will ensure they can always access your site. Reliable Website Hosting Equals Improved Brand…
How to Improve Your Google AdWords ROI
There are hundreds of online platforms and websites where you can promote your business, but they often pale in comparison to AdWords. Released in October 2000, AdWords is Google’s long-running pay-per-click (PPC) advertising platform. Using it, you can display custom ads in Google’s search results, Gmail, and other properties when someone searches for one of…