Let Us Not Forget What Social Media Is About

While many of us in the agency and media business write and try to come up with a calculation for a business’ ROI in social media let’s not forget the real benefits of social media and just how kind and generous people and businesses can be. On social media day our business page posted what is the best thing about social media.  A person commented about how he picked up a homeless man who had not spoken to his family in over 30 years, had never been on a computer, and through social media found his sister in England who had informed them that their mom was still alive and living in … [Read more...]

So What’s Your Social Media Strategy?

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So what’s your social media strategy?  I’m sure that when it comes to most marketing endeavors that you attach some strategy to it. Have you done that for social media?  No I’m not talking about an ROI, I’m talking strategy. What is the base for your social media, Facebook?  Twitter?  Is location based social media like Foursquare important to you?  Is blogging part of the plan?  If being an authority in your field, in your community is important then blogging better be on your list.  Are you tying your tweets to your Facebook post?  Or your Facebook posts to your tweets?  Is socialoomph … [Read more...]

Where is Your Audience?

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So as a small business owner where is your audience today?  There was a time years ago when you could buy a ad in the Saturday local paper and get a decent ROI.  If you weren’t a fan of print, and were looking to build some Top of Mind Awareness (TOMA) you could reach out to radio and put together a nice campaign that could lead to some TOMA against a specific demographic.  If you were looking to create an Image you could shell out the dough for some decent production, but some TV and could begin to create an image that was desirable in your community. The economy has made it more difficult … [Read more...]

Practice Patience

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For local business owners the three key words to opening or running a business has been location, location, location.  In today’s economic and marketing environment the new three keys to success are patience, patience, patience.  From an economic stand point we’ve been in a cycle where disposable income just doesn’t exist like it did a couple of years ago.   From a marketing stand point the ROI that you could expect from traditional isn’t producing as it once did. Fragmentation between social media and traditional media has played a part of the diminished ROI.  (If you missed it, check my post … [Read more...]

Social Media why we made the choice to do what we did. By a small ad agency

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We do believe that Social Media has radically altered advertising. We believe that social media can actually level the playing field between Madison Avenue and local business owners. It’s not a fad, the landscape of social media has changed dramatically over the past 3 years, and what we see today will dramatically change 3 years from now. We feel we are at the ground level of a new age of marketing and that social media will play a big part in success of local business going forward. There are numerous reasons as to why to do social media, and some of the same lists will tell you how to get … [Read more...]