For local business owners the three key words to opening or running a business has been location, location, location. In today’s economic and marketing environment the new three keys to success are patience, patience, patience. From an economic stand point we’ve been in a cycle where disposable income just doesn’t exist like it did a … Read More.
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Tagged brand, Branding, business owner, community, consumers, disposable income, fan base, fragment, grass roots, keys to success, keywords, local businesses, location, marketing, marketing environment, media, patience, Promotions, relationship, ROI, running a business, Social media, traditional media
There are many reasons that every local business should be involved in social media. I’ve found that if it takes more than 5 reasons then they are basically afraid of what they don’t understand, or are fearful of change. To go beyond 5 you are just reaffirming to someone who believes in what you are … Read More.
In the midst of running a business, it’s admittedly difficult to maintain the focus on what your brand stands for. After all, you’ve got customer’s needs to meet, deadlines to manage, and in some cases, employee’s to direct. That’s why it’s critical that you take the time to make sure that everything you’re doing is … Read More.