I recently found a great little store that provided me amazing, thorough, and knowledgeable service. I was so excited about the service I received from this store I told a friend about it, and even offered to go with her to the store to help her. Unfortunately, when i go there with her, there was … Read More.
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Paradux Media Group
contact@paraduxmedia.com
541-727-0627 | 855-PAR-ADUX
PO Box 81, Eagle Point, OR 97524
Choosing Products for Your Target Audience
Last week, I asked you, “How Effective is Your Marketing Plan?” The second question on the Effectiveness Quiz was:
Did your plan address which products fill a need for your target demographic and why? (Choosing to target someone is all well and good, but if you can’t identify what product would fill a need in their life … Read More.
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Finding Brand Blog
Intersection of Planning and Improvisation
I thought I’d take a moment before the frenzy of annual strategic planning begins to discuss some strategies you might want to consider as you begin to build your annual strategic marketing plan. Obviously, your strategic marketing plan should contain your best guess as to how you’re going to advance your brand and product positions … Read More.
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Finding Brand Blog
Branding by Walking Around
Branding by Walking Around is your opportunity to create the landscape your brand will come to life on. It’s the very foundation of your brand position.
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Finding Brand Blog
Using Social Media to Build Your Brand
Know your audience! Engage your audience. Social Media is no exception. With little room for error in today’s economy for the small business owner it’s important to embrace the social media revolution and use it just as with traditional media, the correct way. Just as there are keys to success in “Traditional Media”, there are … Read More.
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Beyond the Pond Blog
Keeping it Simple
For most small business owners dealing with the media is like dealing with an ever-changing alphabet soup. This is primarily because the language of media is cluttered with acronyms. And understanding each acronym is necessary to getting the most out of your media buy. AQH, GRP’s CPM, CPP and that was before web banners, unique … Read More.
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Beyond the Pond Blog