Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

Google SGE: The New Search Generative Experience

The world of technology, including the internet, is constantly evolving. Though Artificial Intelligence isn’t novel, the debut of ChatGPT and other related AI innovations to the masses in 2023 revolutionized the landscape. At Paradux Media, we maintain a forward-looking stance, anticipating emerging trends. One innovation poised for mainstream adoption is Google’s groundbreaking Search Generative Experience…

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Want a Business Website That Makes Money?

In today’s digital age, a website is no longer optional for businesses—it’s necessary. However, simply having a website isn’t enough. To succeed online, your website needs to do more than exist; it should make money for your company. But how do you achieve this? The answer lies in optimizing your website for maximum profitability. Here…

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The Importance of SEO and Content Marketing

Quality content cultivates an interest in your product, and as a marketer, it’s the reason you work hard. Content comes in the form of articles, videos, podcasts, email, advertising, and other forms used to get your message to your readers. The constant debate about what defines quality content rages on, but from an SEO perspective,…

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A Mobile Responsive Website and Why You Need It

When searching the web, the majority of us as internet users expect the websites we encounter to be mobile responsive,  easy to read, easy to navigate and fast loading. We want the websites we’re viewing to conform to the device we’re viewing it on. We want whatever action we’re taking on the site to be…

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Turning Leads into Clients

If you don’t feel confident in your ability to turn Leads into Clients. That’s a tough place to be and a really tough place to run a business from.The first place I’d suggest you evaluate, is whether or not your leads are GOOD leads for your products/services, or BAD leads. If they are BAD leads,…

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Announcing a 12 Month Program for Small Business Success

According to U.S. Small Business Administration (SBA), there are approximately 28 million small businesses and another 22 million self-employed individuals that are classified as non-employers. With more than 50% of American workers employed by small businesses (those with less than 500 employees), small businesses have been the driver of net job gains since 1995. As a small…

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The Most Effective SEO Services Around

The best internet marketing strategies are those available through the most innovative internet marketing solutions. This is because such strategy always involves the most innovative organic SEO optimization. Since 90% of web users prefer organic search engine optimization over synthetic search engine optimization (such a pay per click advertising), organic SEO marketing is king! Internet…

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Website Design Medford Oregon – Hire An Advertising Agency

Why You Hire A Marketing Company To Design Your Website: There was a time when even as a small business you shelled out big bucks, had some code written and BOOM, there was your website. Stagnent and too expensive to change, but you were in the 2.0 game. That was the early 2000’s, welcome to…

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What’s SEO Again? The Facts You Better Know for Better Marketing

The online market is huge — so huge that, if you don’t learn how to market your company properly for online audiences, your business will be chewed up and spit out into the back corners of the internet sooner than you can say, “What’s SEO, again?” Search engine optimization, or SEO, will be your key…

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Off-Page vs. On-Page SEO: Do You Need a Copywriter? Part 3

I’m funny.  I’m charming.  I’m creative, with a dash of witty … and humble. I’m very humble. I mean, who wouldn’t want a copywriter like me on their team? Joking aside, unless I’m going to make you money, it doesn’t make sense for your business to hire a copywriter. So, in part one of this…

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Why More Pages Doesn’t Always Equal Improved Rankings

Since Google’s search engine algorithm places a lot of value on content, many websites have started adding more and more pages to their websites. This is not always the best strategy though, because creating page after page can actually result in having a lot of lower quality content on your website if you are not…

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WordPress Tutorial: How to Add a Heading

Headings make your WordPress posts easier to read and easier to scan to find the information you’re looking for. They also help with Search Engine Optimization. If you can use your keyword in the body of your post or page, in the H1 heading, and in an H2 and H3 heading, you’ve come a long…

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Off-Page vs. On-Page SEO: How Do You Develop a Strategy? Part 2

In part one of this blog, we explained the difference between on-page and off-page SEO. We established that off-page SEO is often completed by a website designer or coder behind the scenes, while on-page SEO is up to you. The way that designers name your pages, write your code and house your website (i.e. search…

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Off-Page vs. On-Page SEO: What the Heck Is It, Anyway? Part 1

Brace yourselves. The topic of this blog that I’m about to delve into, head first, is somewhat obscure. In fact, if you’ve ever had an in-depth discussion with someone in marketing, you know exactly what I mean: What do you do? “I’m in marketing.” What do you do in marketing? “I do Google stuff.” On-page…

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What To Expect From Google Hummingbird In 2014

Hummingbird seems to be increasingly drilling upwards to the fore of the SEO community and is becoming even more and more of a talking point than it was when it arrived as we see the full fallout of the update. Semantic search is changing the game and the Hummingbird algorithm is capable of using semantic…

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What Is Inbound Marketing and Why Should You Care?

What is Inbound Marketing? Inbound Marketing is a phrase that has been on the periphery of every business since the boom of the online marketplace. With 80% of Australians now with internet access, by implementing cost effective online marketing strategies, you can bring people to you in their droves. This chart shows the Breakdown of…

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Combine Custom Web Design and SEO for the Best Business Results

If you run a small business and you need to revitalize your online presence while attracting more prospective customers to your website, you would do well to consider hiring a custom web design company that is also a member of the Internet Marketing Association. At the very least, the firm with which you to choose…

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Keywords: The Complex Building Blocks Of SEO

The world of search engine optimization – more commonly known by the acronym SEO – is one which is deceptively complex. SEO entails peppering your articles and product descriptions with keywords, thereby making your site more palatable to Google and other search engines. Despite the seeming simplicity of this idea, there is a delicate balance…

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WordPress Tutorial: How to Add a Page [VIDEO]

Ever want to be able to add a page to your WordPress website? This video tutorial will teach you how to create that new page and get it published on your site. In it you’ll learn: How to create a brand new page How to set the title Where the content of the page goes…

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Content Creators Shouldn’t Fear Google Penguin

Mention the words, Google Penguin, in a room full of online entrepreneurs and it’s likely you’ll see expressions of sheer horror pass across at least half the faces. Those will be the individuals who found themselves heavily penalized when Google first introduced the new program. Many have yet to restore their websites to the ratings…

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