What’s a “good” direct mail response? The one that reaches your stated objectives.
As Steve Cuno writes at Deliver magazine, “I have seen companies launch costly campaigns without regard for such details, only to flounder about in an attempt to measure success afterward. That’s like throwing a dart nowhere in particular and then trying to evaluate … Read More.
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How To Track Direct Mail Results
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Ducking In Blog
PremierWest Bank SBA Loan Radio
PremierWest Bank SBA loan radio commercial… This is the story of people doing business with people.
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PremierWest Bank
A Declaration of Passion
I have talked a lot throughout this blog about the power of a manifesto, why they are important, and how to draft them. However, I was talking with a client this week and I described it, for the first time, as a “Declaration of Passion.” Moreover, in that moment, the somewhat nebulous concept became clear and … Read More.
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Finding Brand Blog
Marketing Budget Template
It is imperative that a business proactively set a marketing budget for their business. The reason is simple, if you don’t set a budget and make a plan, you will instead make a series of small, and at the time, inconsequential choices to promote your business that are both costly and ineffective. At the end of … Read More.
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Finding Brand Blog
Brenner’s Furniture Direct Mailer
The Every Door Direct Mail (EDDM) is the most cost effective way to market your business or product through direct mail. It gives the business owner the ability to target carrier routes, at a very cost effective rate.
Carrier route are small enough that you can target specific household demographics to the message that will resonate … Read More.
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Brenners Furniture
Strategic Marketing Vision
Marketing is one of those tricky fields. It bridges the gap between strategy and execution. It’s equally at home either in the Boardroom as an outgrowth of strategy, as it is in the Human Resources Suite, as a compliment to internal culture, and of course, in the Business Development group as a business acquisition plan.
Strategic Marketing Vision … Read More.
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Finding Brand Blog
Entrepreneurialism and Launching Your New Business
Entrepreneurialism is a state mind or what you put in your mind when you are considering launching a new business. Hundreds of thousands of Americans start new businesses every year with just about as many closing down. The problem for many entrepreneurs is that they may have an idea that does not realistically consider how … Read More.
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Ducking In Blog
American Energy Business Cards Graphic Design
Graphic Design: So how do you make a distinctive, memorable business card?
Business cards are the most popular marketing tool of small business, and it’s no wonder – they’re portable, affordable, versatile and people actually expect you to use them! Yet more than 90% of business cards wind up in the trash the day they’re received.
The best … Read More.
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American Energy