Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Your Local Marketing is Missing the Mark
Here is how you fix it… Local marketing is a great business strategy. You need to take care of local marketing or your business won’t be anywhere near as successful as you want it to be, and it should be. Unfortunately local marketing strategies don’t always work as well as they should. There are some…
Best Brand Book Examples List
Brand books are essential for any business looking to establish and maintain a strong brand identity. A brand book typically includes guidelines on a company’s logo, color palette, typography, voice, and messaging. It serves as a comprehensive reference that ensures consistency across all online and offline marketing materials. When it comes to finding the best…
If Your Nonprofit Isn’t Marketing Through Mobile, You’re Missing Out
Are nonprofits paying attention to the mobile marketing explosion around them? There is a golden opportunity awaiting traditional nonprofits for fundraising, social sharing of campaigns, charitable impact and more. Going Mobile More than half of all Americans are carrying smartphones in their pockets, and a majority of them are using these devices to search, shop,…
Social media marketing trends for 2013
Social media is changing and growing to match the trends of new technology and New social networks are being created constantly. If you think that social media is necessary for you and your business, then it is important to follow the latest trends. Here are the latest trends of social media marketing for 2013. Now…
Social Media Giveaways: 10 Ideas for the Best Social Promotions
Social media giveaways remain one of the best ways to capture customer attention and increase engagement – particularly in this age of multiple social networks and growing acceptance of mobile social media. If your marketing efforts are feeling a little stale or not bringing in the response you want, use these ideas for maximum impact!…
All in the Circle of Likeability
We are often asked about our philosophy regarding marketing and buying media. In general is, “it all works if used properly and all fails if used improperly.” While the message and brand must remain on point, how people use and consume each media is different. How to best engage with individuals changes from media to…
Facebook Changes In 2012 And What They Mean
Changes In How We Use Facebook: Facebook makes changes all the time, sometimes subtle changes that barely register with people sometimes big changes. Some stay for a while, some not long at all, remember the ticker… One thing you can count on is that Facebook is always moving, which will always make it hard for…
Winning Social Media with Pinterest
Pinterest is one of the newest social media sensations on the web. It skyrocketed into popularity during the fall of 2011 and has been steadily growing at an amazing rate ever since. In fact, it has a 0% attrition rate – this means that either no users are stopping their use of the site, or…
Facebook Targeted Posts
Facebook Targeted Posts For The Small Business Owner: Facebook is rolling out a slew of new targeted posting options for your business page. TechCrunch reports that the advanced post targeting is already starting to roll out to select Pages, with all Pages slated to receive the ability in the coming weeks. What will Facebook…
Going Viral With Facebook
What Is Your Viral # On Facebook: Everyone wants posts with lots of ‘likes’, ‘comments’ and ‘Shares’. Everyone talks of viral, not sure what that really is, the definition says “to spread rapidly via the Internet, e-mail, or other media.” Is there a specific number that people feel needs to be reached to feel that it has gone ‘viral’? Then what is it…
Be A Success At Social Media
Are you struggling to see the worth in social media, is there any real return on the investment. Or is it just another drain on your company’s finances. If your are starting to ask these questions about your campaign then you may need to take stock and review the situation before it turns sour. Step…
Facebooks New Schedule Posts
Scheduled Facebook Posts: For admins of business pages this was something that was long overdue. There have always been a lot of 3rd party apps that have given you the ability to schedule and deliver posts, but it always came with the little icon that was telling everyone that it was delivered by a 3rd party…
Facebook Promote Button Worth The $5?
What Is The Facebook Promote Button: If your Facebook Business page has over 400 ‘likes’ you may have noticed the Facebook Promote button that is available on each post. The promote button does come with a cost, and it makes ones wonder if Facebook will tweak the algorithm to show fewer people being reached and…
The New Facebook Business Page Will It Have An Impact?
The New Facebook Business Page: So as everyone is talking, blogging, and designing their new Facebook business page, the big question is will it have more of an impact than the current version? Every admin has access to their insights and can see the traffic that is driven to their timeline (wall), and that’s what…
Duck In And Be A Guest Blogger at the Pond
Next week you’ll begin to see something new from the ‘Paradux Pond’ as we roll out our guest blogger feature. Social Media is all about sharing, and while we at Paradux Media Group have been very good at sharing through Facebook and Twitter, one area that we’ve fallen a little flat has been inviting guest…
Does Your Agency Walk Their Talk?
New year, new business plans – and that means if you don’t have a marketing agency you might begin looking for one, or if you have one, you may be thinking of looking for another. Then again, maybe you’re perfectly happy with the status quo, in which case just file this under “something to think…
Thoughts on Traditional Media Meeting Social Media
I saw a commercial the other night from Coleman; you know the lantern and overnight camp gear company. Their claim was that they were the original social network, pretty clever I thought and pretty much on target. While brands that target a younger and more geeky, (for lack of a better word) consumer with social…