Marketing is one of those tricky fields. It bridges the gap between strategy and execution. It’s equally at home either in the Boardroom as an outgrowth of strategy, as it is in the Human Resources Suite, as a compliment to internal culture, and of course, in the Business Development group as a business acquisition plan.
Strategic Marketing Vision … Read More.
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Strategic Marketing Vision
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Finding Brand Blog
Annual Strategic Marketing Plan Template
photo credit CostinThampikutty.com
Ever look around madly for the ideal Annual Strategic Marketing Plan Template? I know I have — more times than I care to admit. Some are too involved for most companies (literally, there are 625 page books written on the topic). Others worry more about tactics than strategies. Some forget the most important … Read More.
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Finding Brand Blog
Do You Have a Dream?
I saw this quote this morning:
“We’ve got to have a dream if we are going to make a dream come true.” ~Denis Waitley
And I was reminded, again, of the importance of planning. Sometimes we focus so hard on the act … Read More.
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Finding Brand Blog
Branding Lessons from Trees
Although as marketers, we tend to talk about brands in never-changing absolutes – the reality is that brands evolve. They adapt. They grow. Their roots spread deeper and their ideals reach ever-higher reaching for loftier and more audacious goals - not unlike trees spreading their branches toward sunlight.
photo credit joiseshowaa
Just like trees, brands need to morph, … Read More.
Marketing Resolutions for 2011
It’s that uncomfortable time of year when we take stock of our lives and make resolutions for the things in our lives that we want to change. The same should be true for our Marketing Plans. If you’ve been following along, you’ve probably written your 2011 Marketing Plan in October and November. But this is … Read More.
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Finding Brand Blog
Examining Your Marketing Environment
As you begin to put together your new marketing plan, you should be sure to take into account the internal and external factors that will be affecting you in the upcoming year. In my previous post, How Effective is Your Marketing Plan? I asked you the following you the following question:
Did your plan discuss opportunities, threats, weaknesses … Read More.
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Finding Brand Blog
Tweeting is Word of Mouth
We were recently out of state attending a client’s strategic planning session. We didn’t know much about the area, had been very busy in the weeks leading up to that we didn’t do a lot of investigating on the internet. It also wasn’t a vacation to pull up all the to-do’s of the place you’ll … Read More.
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Beyond the Pond Blog
Intersection of Planning and Improvisation
I thought I’d take a moment before the frenzy of annual strategic planning begins to discuss some strategies you might want to consider as you begin to build your annual strategic marketing plan. Obviously, your strategic marketing plan should contain your best guess as to how you’re going to advance your brand and product positions … Read More.
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Finding Brand Blog