I have talked a lot throughout this blog about the power of a manifesto, why they are important, and how to draft them. However, I was talking with a client this week and I described it, for the first time, as a “Declaration of Passion.” Moreover, in that moment, the somewhat nebulous concept became clear and … Read More.
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Save money with Do-It-Yourself online Public Relations
Photo Credit BoomeraATV, on Flickr
In the current challenging economic climate, the cost of hiring an external Public Relations agency can be just too much for many small businesses to afford. But without effective and smart PR, how is any business to survive and come through these difficult times? The answer might be DIY online PR.
With … Read More.
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Ducking In Blog
Television Advertising… It’s Not What It Used To Be
Photo credit destroyphotography
Having spent nearly the last 20 years in marketing and advertising I’ve seen a lot of directional changes. I was reading an article on the new fall television season and some of the numbers were truly eye popping. What caught my attention was what was being deemed a hit.
‘New Girl ‘had just over 9 … Read More.
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Beyond the Pond Blog
Articulate the Brand Personality for the Brand Book
Now that we’ve created our list of keywords and established the relationship between them, it’s time for our next step in how to make a Brand Book and create our brand personality. Articulating your Brand Personality is an integral component of building a Brand Book. Brand Personality starts to breathe life into the brand, making … Read More.
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Finding Brand Blog
Keywords for Your Brand’s Position
With your Brand’s history complete for the brand book, it’s time to start distilling the keywords for your brand. If you haven’t done this exercise yet, a Word Cloud is an excellent way to tease them out.
Identify Keywords for the Brand Book
Copy the text you wrote for the brand book on the history of your … Read More.
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Finding Brand Blog
Five Ways To Increase Your ‘Local’ Social Media Presence
I had lunch last week with a new friend and it was refreshing to have a conversation with someone who has the same values towards work, and clients. Matter of fact most of our conversation was on values and how it relates to charitable donations and purchasing patterns.
Values, like recently our local Humane Society was … Read More.
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Beyond the Pond Blog
Twitter Rules, Let’s Not and Say We Did!
photo credit: digitpedia
Why must we attach so many rules and expectations to what we do? Every day people seem to install new rules of how we should tweet. If we all followed the same rules and tweeted the same way how boring would that be? Isn’t the boredom from traditional media what helped create and … Read More.
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Beyond the Pond Blog
Facebook ‘Likes’ Harder To Come By
photo credit: HikingArtist.com
Facebook ‘Likes’ aren’t as easy to come by as they were two years ago. Back when few businesses were taking the plunge, it seemed that all you had to do was pop a Facebook page and getting hundreds of ‘Likes’ right away was a pretty easy thing for a local business. For … Read More.
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Beyond the Pond Blog