Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

Super Bowl 2015 – The Year of Big Idea Marketing

This probably won’t surprise you — but I watched the Super Bowl 2015 ONLY for the commercials. I don’t particularly care who is playing – or how they play. But the commercials? I’m all in! What I loved about Super Bowl 2015 (and Super Bowls in general) is that it seems to be the one time of year when…

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Super Bowl Commercials – How Brands Optimize Eye Balls In 2015

When did all this Super Bowl Commercial stuff begin? Some will say the corporate branding started with Coca-Cola’s Mean Joe Green commercial in the 1979 Super Bowl; others might point to Apples 1984 commercial in the 1984 Super Bowl. Regardless of when it happened, brands and advertising agency’s have brought a whole new demographic and…

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