Now that you’ve had the opportunity spend some time getting acquainted with your Brand for your Brand Book, it’s time to roll up your sleeves and write (or include) your Brand Manifesto and Tagline. (If you’ve been following Finding Brand for awhile now, you might recall me addressing manifestos before in The Secret Sauce.) The … Read More.
From start to finish, a well executed brand is really just about telling a good story. Well written stories are fairly predictable in their format, they have a beginning, middle, and end. The pieces of the story that are being told are consistent with and advance the storyline. Generally they don’t pursue irrelevant tangents and each … Read More.
Branding is about being memorable and creating buzz. There are lots of ways to do it, you just have to get creative. Here are some ideas to get you started:
Why not work out a deal with a local coffee stand to hand out a discount card to your customers for their product?
Better yet, work with … Read More.
Does your Corporate Identity match your tagline and brand position? If not, it’s time for an update!
You’ve got your tag line, you know what your brand position stands for, and you’ve taken a hard look at your business to see what fits and what doesn’t fit. (If you haven’t it’s OK, you can catchup here.) So now comes the BIG QUESTION — do you update/change your logo and business name or … Read More.