Now that you’ve had the opportunity spend some time getting acquainted with your Brand for your Brand Book, it’s time to roll up your sleeves and write (or include) your Brand Manifesto and Tagline. (If you’ve been following Finding Brand for awhile now, you might recall me addressing manifestos before in The Secret Sauce.) The … Read More.
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10 Ways to Build Your Brand
We’ve talked a lot lately about that inevitable Marketing Plan that will be “due” soon. Here’s a quick recap of ways to enhance your brand as you dream of what you’re going to accomplish next year.
Know What it Stands For. Before you can begin to share your brand externally, you need to know what it … Read More.
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What’s Your Brand Story?
From start to finish, a well executed brand is really just about telling a good story. Well written stories are fairly predictable in their format, they have a beginning, middle, and end. The pieces of the story that are being told are consistent with and advance the storyline. Generally they don’t pursue irrelevant tangents and each … Read More.
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Branding Consistently
The hardest part about branding is keeping tight control on your consistency — always using the same logo, sticking with your tag line, maintaining your presence in the media, sticking with YOUR plan. The reason that consistency is hard is that it’s so much easier, and often expeditious, to get things done and checked off … Read More.
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Branding With Actions – Not Words
I’m pleased to be the guest blogger this week over on the Marketing by Deepak blog. Click on over here to learn about why Branding With Actions – Not Words is critical to your business success.
Too often, when we consider branding, we focus entirely on the name of the business, the smartness of the tag line, or … Read More.
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Branding with Buzz
Branding is about being memorable and creating buzz. There are lots of ways to do it, you just have to get creative. Here are some ideas to get you started:
Why not work out a deal with a local coffee stand to hand out a discount card to your customers for their product?
Better yet, work with … Read More.
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Branding Your Corporate Identity
Does your Corporate Identity match your tagline and brand position? If not, it’s time for an update!
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Brand Evolution
You’ve got your tag line, you know what your brand position stands for, and you’ve taken a hard look at your business to see what fits and what doesn’t fit. (If you haven’t it’s OK, you can catchup here.) So now comes the BIG QUESTION — do you update/change your logo and business name or … Read More.
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