OK, so you’ve found your new brand position and tag line. You’ve taken the time to discuss it with your key stakeholders and get their buy-in. Now what? Well my friends, now comes the FUN part!
The first thing you’re going to need to write is your brand manifesto. In a short paragraph what does your … Read More.
Take this opportunity to share the brand position with you stakeholders (investors, management, employees, key customers). Be sure to explain what it is, what it means, and why you think it’s the right position. Share with them why you think it will resonate with your customers and potential customers, and most importantly how you imagine … Read More.
Marketing and advertising agencies tell us that we’re supposed “brand,” we even feel the rightness of branding in our bones. After all, who wouldn’t want a name like Nike, Kleenex, or Starbucks to call their own? But folks in business often find that branding is expensive and know that it doesn’t always produce the immediate … Read More.