We are often asked about our philosophy regarding marketing and buying media. In general is, “it all works if used properly and all fails if used improperly.” While the message and brand must remain on point, how people use and consume each media is different. How to best engage with individuals changes from media to … Read More.
There are many things you need to know when creating TV ads. It’s not just about getting the consumer’s attention to buy your product; you also need to make sure that you’re feeding them the right information. Remember, you only have 30 seconds to make an impression. Choose your shot list carefully and focus on … Read More.
A very important piece in marketing today is the brochure. It doesn’t take an expert to see the difference between a quality layout and design, and one that had no thought and went through the motions. The well thought out one shows that you, as a business, pay attention to the details, isn’t that … Read More.
Understanding your target audience is essential in any type of business. You simply cannot expect for everyone to find your products useful. However, once you do figure out who would use your product, you can create more targeted marketing and greatly increase your sales. Whether it means considering the demographics of your audience or creating … Read More.
Now that we’ve created our list of keywords and established the relationship between them, it’s time for our next step in how to make a Brand Book and create our brand personality. Articulating your Brand Personality is an integral component of building a Brand Book. Brand Personality starts to breathe life into the brand, making … Read More.
Think about it — you know what your competitors really offer. You know, often better than the customers do (at the outset) what kind of service and product a new customer will receive from a business. “If we’ve identified our competitors wisely, we should know how our product meets their needs better than the competition,” Critical … Read More.