Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Why You Should Evaluate Streaming Advertising for Your Company
Are you thinking about moving your advertising to streaming services instead of broadcast or cable television? If not, you could be left in the dust. Now’s the time to readjust your marketing budget and explore streaming advertising for your company. While the specific reason for the change is debatable, many experts are pegging for new…
Is TV Advertising Right for My Business?
So many businesses have joined the digital marketing bandwagon that you may not have thought about TV advertising lately. Although television falls in the same category as other traditional channels, it still has some appealing advantages. Audience Regardless of whether you buy advertising time on a local station or a national network, television can reach…
Marketing: Past, Present, Future
Marketing trends can help any organization determine where the organization has been, where it is now, and where it will be in the future. With any analysis, it is important to understand all the factors that make up these trends. It is necessary for the organization to establish clear goals to accomplish them. They need to…
Should You be Looking for Advertising Agencies In Oregon
The Benefits Of Using An Advertising Agency In most cases, people usually think of advertising firms as handling expensive and large ad campaigns for big brands. The truth is that most advertising companies make their money by placing and running small ad campaigns in local media. Do you know that advertising companies can benefit any…
Facebook’s Pay To Play Model: It’s Time For Businesses To Re-Invest
Anyone who has managed a Facebook business page has seen the organic reach dwindle. As a matter of fact you don’t even have to be a business page admin to have seen this happen. As a Facebook user I see less and less of businesses that I like on Facebook on my timeline. That gets us…
A Savvy Small Business Owner’s Guide to Advertising in 2014
We are so excited to be presenting to small business entrepreneurs this morning at the Oregon Employer Council in Medford! This is a very special three hour event, presented in partnership with Southern Oregon University’s Small Business Development Center. We so excited to bring you an information-packed seminar showing you how to use Traditional Media, and Online…
Instagram: Get Your Small Business In the Picture
If a picture is worth a thousand words, then how much better is it than a 140 characters? We live in a visual society, it’s one of the reasons TV beats radio, and has helped create the success of ‘FACE’book. It’s no secret that the most shared and clicked upon items on Facebook are pictures.…
5 Insane (but true) Things About Marketing for Small Business
Marketing for Small Business is not for the feint of heart. As any small business owner knows, there are so many competing demands for your time and attention, that marketing your business often falls to the bottom of your list — although rightfully it should be the highest item on the list. Here are 5…
Facebook Pay To Play: What To Do – Small Business Oregon
For business owners Facebook is becoming more and more a “pay-to-play” model. You’ve put time and money into building your business pages ‘likes’, creating relationships, content creation and curation, So what do you do? On the one hand, businesses have never before had a free media platform through which to build our brand and communicate…
A Savvy Marketer’s Guide to Advertising by Paradux Media Group
In partnership with Southern Oregon University’s Small Business Development Center, the Oregon Employer Council is pleased to bring you an information packed seminar regarding the utilization of Social Media and Marketing. The Presenters, Paradux Media Group is a full service advertising agency specializing in delivering a message that will help your business stand out from…
How To Harness The Power Of CRM Segmentation
In every small business, there’s a requirement to market the company without breaking the bank. Effective marketing means balancing the needs of your customers with the resources the business has, and leveraging all of the available data is a big part of that. From small companies to massive multinations, segmentation is a common concept in…
Need SEO, Web Design, and Advertising From One Company? No Problem
When your business starts to have a presence online with a website, social media, or blog, there are a lot of moving targets and important pieces to the puzzle. How easy is it for your potential customers to find you? Is your site optimized? Is your logo appropriate, and does your website need a makeover?…
A Little Bit about Paradux Media Group
Who are Our Best Clients? We’re interested in working with businesses that have a clear vision of where they’re going. In our experience, business owners who have vision for where the business is going, allows us to do our very best work. The reason is that we work from a strategic basis. Everything we do…
Branding in a Multi-Media World
As I was looking for a picture to pair with my last post, Why Branding Matters for Businesses of All Sizes, I came across a photo set from Troy Thompson (Travel 2.0) on Flickr and was struck by the strong visual he created to demonstrate the implications of branding in a multi-media world. We all know advertising…
All in the Circle of Likeability
We are often asked about our philosophy regarding marketing and buying media. In general is, “it all works if used properly and all fails if used improperly.” While the message and brand must remain on point, how people use and consume each media is different. How to best engage with individuals changes from media to…
How to Make “In Your Face Ads”
There are many things you need to know when creating TV ads. It’s not just about getting the consumer’s attention to buy your product; you also need to make sure that you’re feeding them the right information. Remember, you only have 30 seconds to make an impression. Choose your shot list carefully and focus on…
Small Business Marketing Expenses & Planning
Every small business markets its products or services from the sole proprietor or freelancer, to the emerging corporation with fewer than 500 employees. The percentage of funds you allocate to marketing can vary, with some enterprises getting by on a shoestring budget while others may find that the their budgets are heavily tilted to getting…
Effective Branding – Creating Compelling Product Identity
A product does not succeed well without a strong brand. A brand acts like an identity for your product, which customers may find either attractive or ineffective. Making sure you create a brand with a strong potential to become popular is important. But how do you do that? Successful brands start with a story that…
Digital Signage – Visual communication at its best!!
Digital Signage is an important part of the communication medium. Well written content transforms digital signage from mere displays to a dynamic communications medium with an ability to inform, inspire and motivate that is unsurpassed. Given below are Five tips on how to conceive and write successful digital content. They include : Lead any and…
5 Things You Must Do as a Brand Manager
Being a Brand Manager in today’s world isn’t easy. But it’s one of the most important jobs that exists in the Marketing Department — if not the Company. The reason is, the Brand Manager is the first and last line of defense for the brand. To successfully fulfill your duties as Brand Manager, these are…