Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

Brand Awareness Through Video

Brand awareness has evolved so much over the last 10 years. Prior to digital marketing, we gained an awareness of popular brands by television ads, radio spots, and even direct mailings. Now, there are a variety of marketing resources readily available, so building video brand awareness has never been easier. Understanding Brand Awareness Building brand…

Read More about Brand Awareness Through Video

Branding Your Business in 5 Steps

Thinking about branding your business? Are you worried it will be too hard and too difficult? There’s no reason it needs to be either difficult or hard. What are you waiting for? You can create a world-class brand in just 5 easy steps. 1. Create your branding vision The first thing to do is to decide what…

Read More about Branding Your Business in 5 Steps

What is a Brand Narrative?

I often get asked,  “What is a Brand Narrative”? And the answer is simply your brand story. It’s both the history of and the future focus for your business. All tied up in one tight strategy. What is a brand narrative doing for my business? Simply put, your brand narrative provides context to your team, continuity…

Read More about What is a Brand Narrative?

Effective Branding – Creating Compelling Product Identity

A product does not succeed well without a strong brand. A brand acts like an identity for your product, which customers may find either attractive or ineffective. Making sure you create a brand with a strong potential to become popular is important. But how do you do that? Successful brands start with a story that…

Read More about Effective Branding – Creating Compelling Product Identity

The Power of the Brand Narrative in the Brand Book

There is considerable power in a brand narrative, as a brand building strategy for aligning stakeholders and creating consistent messaging. In my experience, a good brand narrative is the superior force multiplier – and storytelling branding is profoundly influential. This is because people naturally want to be part of something bigger, they want to matter,…

Read More about The Power of the Brand Narrative in the Brand Book

Why You Need a Brand Narrative

For thousands of years, humans have utilized stories provide context, meaning, and raison d’être in our lives. Our world is constructed of personal, community, institutional, and political narratives. Think for a moment, about the power narrative has played in your life today. Chances are pretty high that upon arriving at work this morning, you met…

Read More about Why You Need a Brand Narrative

Why Your Business Should be on Facebook

I was chatting with someone the other day whose experience on Facebook was that of a meat-market/single’s scene. She was (rightfully) mystified as to why her business (or any business for that matter) should be on Facebook. With that experience on Facebook, I can see why she was confused. The truth is, almost everyone is…

Read More about Why Your Business Should be on Facebook

Your Brand is Your Story

An easy way to think of your brand is to understand that it is the story of your business. It’s about the history of your business, it’s about you as a protagonist, it’s about the evils you battle in this world, and it’s about the gang of people you hang out with and why. How you…

Read More about Your Brand is Your Story

What’s Your Brand Story?

From start to finish, a well-executed brand is really just about telling a good story. Well-written stories are fairly predictable in their format, they have a beginning, middle, and end. The pieces of the story that are being told are consistent with, and advance, the storyline. They don’t pursue irrelevant tangents, and each paragraph and chapter…

Read More about What’s Your Brand Story?

Lessons in Brand Authenticity

I stumbled across a question posed on LinkedIn this morning that got me thinking. The question was: How do you see social platforms evolving in the future? And while I answered it from a personal standpoint, I neglected the answer from a brand authenticity perspective – an oversight I aim to correct here. Social Media…

Read More about Lessons in Brand Authenticity

Your Brand Manifesto: Your Secret Sauce

OK, so you’ve found your new brand position and tagline. You’ve taken the time to discuss it with your key stakeholders and get their buy-in. Now what? Well, my friends, now comes the FUN part! The first thing you’re going to need to write is your brand manifesto. In a short paragraph, what does your company…

Read More about Your Brand Manifesto: Your Secret Sauce

How to Create a Brand

We feel the rightness of creating a brand in our bones. Marketing and advertising agencies tell us that we’re supposed “create a brand” and we believe them. After all, who wouldn’t want a name like Nike, Kleenex, or Starbucks to call their own? But folks in business just beginning branding often find that it is expensive…

Read More about How to Create a Brand