Evergreen Nutrition Website and Social Media

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Paradux Media Group was very happy to have the opportunity to work with Evergreen Nutrition.  Terri and Craig Williams are wonderful people who run a great business that is filled with customer service and knowledge.  While their store and their staff puts information and customer first, they felt that their website was a little lacking. In meeting with Terri and Craig and seeing the tremendous knowledge of their staff we felt it was important to convey that in their web design/website and social media.  We created and affordable web design ... Read More

Fragmentation, It Always Seems To Happen

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How much has social media fragment the audience, and at what cost?  Traditional media tries to entertain an audience and keep it, so they can then sell advertising within that form of entertainment.  While the programming and editorial content has become corporate blah for the most part audiences have rushed over to other venues as their form of entertainment, namely forms of social media. If you’re a local business who has relied on traditional media as your venue to hit the masses with your  image, brand or sale, how much time has been ... Read More

Social Media why we made the choice to do what we did. By a small ad agency

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We do believe that Social Media has radically altered advertising. We believe that social media can actually level the playing field between Madison Avenue and local business owners. It’s not a fad, the landscape of social media has changed dramatically over the past 3 years, and what we see today will dramatically change 3 years from now. We feel we are at the ground level of a new age of marketing and that social media will play a big part in success of local business going forward. There are numerous reasons as to why to do social media, ... Read More

Why the answer should be “Yes” to an Advertising Agency

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In any business, it is important to stand for something, for if you don’t stand for anything why go through the hassle of running your own business. Knowing what and where you stand is just the beginning. You have to constantly and consistently remind your current and possible future customers of what it is that you stand for. That means that everything you do must reflect the position that you stand for. Business Cards, Websites, Print advertising, Radio, TV, Social Media, to the simplest of things like invoice holders. If it has your name on ... Read More

Tweeting with Frequency

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As any good radio account executive or business owner knows, frequency is necessary with radio, and it is with Twitter as well. With radio being the active medium that it is, users are usually active at what they are doing while listening. They are getting ready in the morning, driving, playing on their computer, all things that distract them and have a bit more of their attention…. I certainly hope so with the driving part. Depending on how many people you are following on Twitter, you can easily be receiving 30 tweets per minute, so just like ... Read More