Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

How People Search the Internet

Understanding how people search on the internet will help you and your marketing agency create a website that your current and prospective customers find easily. While most searches will be a combination of those described here, understanding how people search for your business or the products or services you sell will give you the information…

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Sorting out Social Media Options for 2023

Are you looking for ways to up your social media game in the coming year?  Social media is becoming one of the primary ways customers learn about products, services, and businesses and make buying decisions.  What makes social media different than other marketing channels is two-way communication and engagement.  Through social media, businesses can actively…

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Telling Your Story with Video

Have you ever watched a YouTube video to figure out how to use a product or learn how a service works?  If so, you’re not alone.  It turns out that nearly 96% of people have done the same thing.  People love watching videos and, on average, view about sixteen hours of videos online each week. …

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Convert Your Website into an Online Experience in 2022

Why does your business have a website?  The answers from business owners vary greatly: “So customers can find us.” “To provide basic information like location and hours of operation.” “Because every business needs a website.” “To help customers learn about our products and services.” Regardless of why your company first published its website, the reasons…

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Attract Customers’ Attention with Engaging Video Content

If you’re not using video content to promote your brand or advertise your product, you’re missing the attention of many customers.  Packed agendas and multitasking have left humans with shortened attention spans and a desire to consume information that entertains as well as informs. Why should you be using video content in your marketing strategy?…

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Benefits of Video Testimonials

There are several benefits of video testimonials that most businesses should consider. Exposure The first benefit is that it is going to allow the company to gain exposure. This means that it can increase the amount of interest that a person is going to have in your business. Therefore, they are going to share the…

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Brand Awareness Through Video

Brand awareness has evolved so much over the last 10 years. Prior to digital marketing, we gained an awareness of popular brands by television ads, radio spots, and even direct mailings. Now, there are a variety of marketing resources readily available, so building video brand awareness has never been easier. Understanding Brand Awareness Building brand…

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Why Video Marketing Is Important To Your Business

There’s no doubt that videos marketing is becoming more integrated into our everyday interactions. From social media posts to testimonials and product demos, videos continue to command a huge percentage of internet traffic. This explains why YouTube is the second largest search engine today raking in a whopping 3 billion searches a month. As such incorporating videos…

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Why Small Businesses Need More Videos

When it comes to marketing, especially small business owners, every dollar counts, and any investments need to pay off, regardless of monetary value. But where do you start in a world of glossy ads and billboards? Simply put, it’s with a video. Long gone are the days of a pretty picture with a logo reeling…

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How does Facebook Live Video Work?

Offering Facebook live videos is a great way to boost your business online. Your fans will love this fun way to interact with you while learning about your business and experiencing the value you offer. If you want to grow your brand quickly, creating Facebook live video is a fun and engaging way to do…

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Benefits of Aerial Drone Video Footage

Aerial drone video footage is becoming a great tool for advertising agencies and businesses. Drone footage allows you to really take your consumers on a ride and tell them a story from a different perspective. One that can take place from a bird’s eye view. At Paradux Media Group, we have embraced this new technology added…

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WordPress Tutorial: How to Add a Page [VIDEO]

Ever want to be able to add a page to your WordPress website? This video tutorial will teach you how to create that new page and get it published on your site. In it you’ll learn: How to create a brand new page How to set the title Where the content of the page goes…

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How To Find A Good Production Company

If you are a small business owner you might want to consider making a marketing video or a promotional video to build up your brand. There are a lot of affordable options out there but you need to take some time to select the right production company for your needs.Here are some top tips to…

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WordPress Tutorial: How to Edit an Image [VIDEO]

Once you’ve got your image on a post or a page, occasionally, you want to edit it in some way. Sometimes it’s about adding a link you forgot, changing the size, adding white space or a border, or changing the horizontal alignment of the image on a post or a page. Whatever it is, editing…

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WordPress Tutorial: How to Add a Video to a Post or Page [VIDEO]

Video often makes your website more dynamic, more interesting, and more relevant to your readers. But until recently, adding a video to WordPress involved a third party plugin and could be quite difficult to add to your site. Happily with WordPress 3.6 and up, adding a video is super-easy. In this WordPress tutorial video, you’ll…

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WordPress Tutorial: How to Edit a Page [VIDEO]

In WordPress, there are two kinds of content, Posts and Pages. WordPress Posts Posts are the more transitory content that might not be as relevant three years from now as it is today. Posts tend to be your news and updates. WordPress Pages Pages on the other hand, are the consistent data that should be…

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WordPress Tutorial: How to Upgrade WordPress Core Version [VIDEO]

Keeping your WordPress website updated is critical to the safety and security of your site. Out of date software is the leading cause of malware infections and broken websites.  Happily, updating your website is easy to do with this WordPress tutorial video, upgrading the core is simple and efficient. There is no reason to avoid…

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WordPress Tutorial: PowerPress-How to Add a Podcast Episode [VIDEO]

Using a WordPress website to power your podcast often makes a great deal of sense. After all, if you’re already blogging, why not use the same platform to manage your podcast? You’ve already got a built in audience, and individuals that like and appreciate your message. One of the plugins we like to facilitate playing…

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WordPress Tutorial: How to Change Author on a Post [VIDEO]

Occasionally, we need to be able to change the author on a WordPress post from the default profile we loaded the post with, to something that makes more sense for the given situation. This can happen for many reasons, loading a guest author post, or just loading a post for someone else either because they…

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WordPress Tutorial: FoxyShop How to Add a Product Category [VIDEO]

In this WordPress tutorial, learn how to add a product category to an existing FoxyShop store. We know it happens regularly, you expand your product offerings and need to add the new product to your store. The good news is that if you’re using the FoxyShop plugin for FoxyCart, it’s a very simple thing to…

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