Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

Google SGE: The New Search Generative Experience

The world of technology, including the internet, is constantly evolving. Though Artificial Intelligence isn’t novel, the debut of ChatGPT and other related AI innovations to the masses in 2023 revolutionized the landscape. At Paradux Media, we maintain a forward-looking stance, anticipating emerging trends. One innovation poised for mainstream adoption is Google’s groundbreaking Search Generative Experience…

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Do You Have a Website?

71% of businesses in 2023 have a website. That’s a clear message that having a web presence is essential to running a modern business. 21% of people use the internet to find a local business daily. That doesn’t account for all the consumers who shop online, either. Regardless of the size of your business–from a…

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Why Google Search Optimization is Important for Your Website

How do you make your duck stand out from the rest of the flock? Getting noticed online is all about search engine optimization, or SEO. When we talk about SEO at Paradux Media Group, we’re really talking about how to get your website to the top of the search result pages on Google. But why…

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Are You Providing Educational Content on Your Website?

Long gone are the days of “if you build it, they will come” when we’re talking about websites. Almost every company has a website now, even if it is an inexpensive, pre-fab site provided by one of many e-commerce companies. However, if you plan to attract and convert customers online, you’ll need a more integrated…

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How to Convert Website Visitors to Customers

In 2023, 20.8% of sales were anticipated to happen online. By 2026, that percentage is expected to reach 24%. A great website allows your business to reach customers across the country or around the world. But how do you take your website from being your online presence to being a profit center with online sales?…

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Want a Business Website That Makes Money?

In today’s digital age, a website is no longer optional for businesses—it’s necessary. However, simply having a website isn’t enough. To succeed online, your website needs to do more than exist; it should make money for your company. But how do you achieve this? The answer lies in optimizing your website for maximum profitability. Here…

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Is it Time to Change the Channel on Your Marketing Strategy?

Marketing channels are the different tools or platforms that businesses use to reach their target audience. They are crucial for promoting what a company offers and introducing products and services to new potential buyers while highlighting the benefits of the company’s brand. Our team works closely with our clients to determine the best marketing channels…

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Protecting Consumer Privacy and the Value of First-Party Data

In an age where information and transactions flow freely online, it is almost impossible to manage a business without a web presence. Yet this technology comes with some unique challenges. Unlike traditional brick and mortar, its much harder to see who is shopping from you or even how many consumers show interest in your products…

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Why Understanding Your Audience for Successful Marketing

As a business owner or leader, you know that advertising is a crucial component of your overall marketing strategy. But in order to create an effective advertising campaign, your work must begin by understanding your audience. Knowing who your customers are, what they need, and how they make buying decisions can help you tailor your…

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How People Search the Internet

Understanding how people search on the internet will help you and your marketing agency create a website that your current and prospective customers find easily. While most searches will be a combination of those described here, understanding how people search for your business or the products or services you sell will give you the information…

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Is it Time to Update Your Website?

If you’re asking this question, the answer inevitably is “Yes!” You’ve likely done something to revamp or reinvigorate your physical presence–from repainting the interior to updating the menu or installing new signage. To be effective, your online presence requires regular improvements, too. It may seem a bit more daunting to update your website, particularly if…

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Making Multiple Domain Names Work For You

Business owners have many reasons for purchasing multiple domain names.  For example, if a website’s name is commonly misspelled, it may be worthwhile to purchase known misspellings and set up a permanent redirect to the correct domain.  Or, a company may be purchasing alternative domain names that include trademarked elements of a company’s name or…

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Why We Use WordPress at Paradux Media Group, and You Should, Too

When companies think about creating or updating their websites, they go many different routes in developing their solutions.  Simple “DIY” solutions like WIX are very tempting for new, small businesses, while larger, established companies often think coding their sites from scratch using “business branded” content management systems like Adobe Experience are the way to go.…

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Optimize Your Website to Build Trust with Your Customers

87% of shoppers begin looking for a product with online searches.  If your website isn’t coming up as an option when customers search for relevant products and services in your area, you are missing out on valuable sales.  In marketing terms, we’re talking about search engine optimization or “SEO,” but really, it’s all about making…

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Convert Your Website into an Online Experience in 2022

Why does your business have a website?  The answers from business owners vary greatly: “So customers can find us.” “To provide basic information like location and hours of operation.” “Because every business needs a website.” “To help customers learn about our products and services.” Regardless of why your company first published its website, the reasons…

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The Name of the Game for 2021 Business Success is E-Commerce

Are you optimizing e-commerce sales in your business?  In the first quarter of 2020, the percentage of total households in the U.S. that purchased at least one product online in the last 12 months leaped from 15% to nearly 35%.  That 20% spread gained in only three months represents the total amount of growth during…

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Video Production for Website & Social Media

Are you ready to stand out from the crowd? If you are a business owner in Southern Oregon, you know how important it is to have high visibility on the web. We can offer you top-level video production for social media networks. With a series of highly useful videos, your business will reach a whole…

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The Importance of Professional Photography for Your Website

If you’ve ever wondered about the importance of professional photography for your website, you’re not alone. Many people aren’t aware of what it takes to put a site together not to mention, they may have done nothing more than taking selfies their entire lives. Stepping things up a notch and searching for a professional photographer…

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How to Improve User Experience with Reliable Website Hosting

You already understand that your clients make your business. When you provide them the products and services they need, it increases the chance that they will remain loyal to you. Your reputation also matters, and choosing the right website hosting company will ensure they can always access your site. Reliable Website Hosting Equals Improved Brand…

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Is Your Website Capturing Your Reader’s Interest?

Gaining your reader’s attention in our fast-paced society can be a challenge. If you own an online business, you want to make sure your website is capturing your reader’s interest. You have to get your products and services in front of your customers, but just how do you do that while competing with all the…

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