I thought I’d take a moment before the frenzy of annual strategic planning begins to discuss some strategies you might want to consider as you begin to build your annual strategic marketing plan. Obviously, your strategic marketing plan should contain your best guess as to how you’re going to advance your brand and product positions … Read More.
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Branding on Windows
Many retail establishments are well positioned to be highly visible from drive-by traffic. Yet many of those same retail establishments are missing the best advertising possibility available – their location, and specifically their windows. Window painting is a viable method for putting your promotional message out where people driving past can see it. Granted, in some … Read More.
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Finding Brand Blog
Branding by Walking Around
Branding by Walking Around is your opportunity to create the landscape your brand will come to life on. It’s the very foundation of your brand position.
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Finding Brand Blog