As any good radio account executive or business owner knows, frequency is necessary with radio, and it is with Twitter as well. With radio being the active medium that it is, users are usually active at what they are doing while listening. They are getting ready in the morning, driving, playing on their computer, all things that distract them and have a bit more of their attention…. I certainly hope so with the driving part. Depending on how many people you are following on Twitter, you can easily be receiving 30 tweets per minute, so just like in traditional advertising there is a lot of clutter to cut through on Twitter. The big advantage that Twitter has is the re-tweet. If your message is compelling and informational, it is re-tweeted and not only to your followers, but also to the followers of those individuals who re-tweeted you. That would be like creating a really good radio spot and having a listener send it to another station and having it aired to a whole new audience that you haven’t tapped into, or didn’t have it in the budget to buy that station.Radio is a great avenue to promote special events, concerts, activities going on in the community and certainly Twitter falls in that same category. Twitter being used more by people with smart phones you are hitting active on the go people, and reaching them when they are out and about just as you are with radio. Foursquare which we’ll delve more into on another blog is all about being on the go and where you’re at in that moment of time. As I did just a little project with my Facebook friends and those, I follow on Twitter. I found that only 2.7% of my Facebook friends have registered with Foursquare, while 19.3% on Twitter are registered with Foursquare, which one again goes to show how the tweeters are out and about and active.With our social media clients we are finding it best to think Twitter in somewhat the same fashion that they (we) think of radio.
May 26, 2010• Updated: January 29, 2012 • by Mike Frey • 1 Comment
Tweeting with Frequency
Filed Under: Beyond the Pond Blog Tagged With: account executive, Advertising, audience, budget, business owner, clutter, community, concerts, facebook, fashion, followers, foursquare, frequency, friends, listener, media, Project, smart phones, Social Media, station radio, traditional media, twitter, venue
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