There is a lot of local that can be found in franchises. When a local company that owned several gas stations with convenient stores wanted to put them all under one umbrella, a deal was struck with Circle K. Once done that was done, the next question became, how can we create our own local brand within the brand? And My Circle K was formed.
My Circle K is just a number of Circle K’s that are all owned here in Southern and Central Oregon as well as Northern California. After all it is nice to know that even though these can be looked upon as ‘big boxes’ it’s nice to know that the owner is local, pays local taxes, sends his kids through local schools and supports local events.
Websites are certainly the hub for any on-line marketing and promoting of specials. In wanting to create their own local specials it was important to create the hub, the My Circle K website. The site allows my circle k to not only promote national monthly offers but also be able to target the local market as well, including the lottery and winning lottery numbers.
This is going to be a great tool with local reward programs rolling, local sponsorship and at the same time using the national klout for locals to have a chance to win big prizes.