Welcome to the pulsating realm of Mobile Marketing Insights on Paradux Media Group’s blog, where the future of marketing unfolds in the palms of your hands. In this dedicated space, we delve into the intricacies of mobile marketing, offering insights, strategies, and expert perspectives to empower businesses in harnessing the full potential of this dynamic and ever-evolving landscape.

Mobile devices have become an integral part of our daily lives, and with that, mobile marketing has emerged as a powerhouse in the marketing domain. At Paradux Media Group, we understand the transformative impact in reaching audiences anytime, anywhere.

Our articles cover a spectrum of topics, from the fundamentals of crafting compelling mobile ads and optimizing websites for mobile users to the integration of cutting-edge technologies that redefine how businesses connect with their mobile audience. Whether you’re a local business seeking to enhance your mobile presence or a global brand aiming for widespread mobile engagement, our insights cater to diverse needs and goals.

Explore the dynamics of creating impactful mobile campaigns that capture attention and drive user engagement. We delve into the art of mobile app marketing, location-based advertising, and the strategic use of mobile-friendly content to ensure that your efforts resonate with your audience.

Stay abreast of industry trends shaping the future, from the rise of mobile video advertising to the integration of augmented reality in mobile experiences. Our articles provide actionable takeaways, case studies, and practical tips to guide businesses in navigating the complexities of this landscape.

Whether you’re a marketing professional aiming to refine your mobile strategy or a business owner exploring the possibilities, Paradux Media Group’s Mobile Marketing Insights is your go-to resource. Join us on this journey where each article is a step toward unlocking the potential for your brand’s success in the mobile-first era.

iOS 15 Privacy Settings Implications for Email Marketing Campaigns

In September, Apple plans to release iOS 15.  This new version promises Apple phone consumers many new features, including an expanded Wallet app functionality, extended Safari browser capabilities, a new “focus” mode to hide apps the user doesn’t want to see, an iMessage redesign, and more.  One of the new features that are getting a…

Read More about iOS 15 Privacy Settings Implications for Email Marketing Campaigns

Benefits Of A New Website Redesign

Benefits of a New Website Branding and an online presence are two of the most important factors to keep in mind when building a business and launching a new website. Having a website to represent your business and brand is a way to maximize your online reach while honing in on any target audience or…

Read More about Benefits Of A New Website Redesign

Why Do I Need Mobile Responsive Website Design?

Today’s world of website design and the way customers consume information has drastically changed. Where it would have sufficed to design for particular monitor screen sizes, today it is imperative to consider the variety of different screens (smartphones, smartwatches, laptops) and design according to specifications that will be versatile across all platforms. For this reason,…

Read More about Why Do I Need Mobile Responsive Website Design?

Utilizing Your Customer’s Mobile Devices is Easier Than Ever Before

Most people already know about the importance of serving mobile users. Mobile users can account for anywhere from 20 to 50 percent of the site’s total traffic. While the audience varies from business to business, the constant for most businesses is that they are not utilizing the features of mobile devices to connect and engage…

Read More about Utilizing Your Customer’s Mobile Devices is Easier Than Ever Before

The Insider’s Guide to the Perfect Landing Page

A landing page is a “make or break” page. To clarify, the purpose of a landing page is to get conversions, to get a specific action from the visitor, to get information needed to close the deal. If a visitor arrives at your landing page and doesn’t fill out the form, doesn’t convert —well, you…

Read More about The Insider’s Guide to the Perfect Landing Page

Reasons Why Live Streaming Should be Part of Your Businesses’ Social Strategy

Social media marketing is coming up short, based on new studies on consumer decision-making patterns. People are less influenced by social media advertising than TV or print ads and new techniques for displaying information on social media is making it harder for businesses to reach fans. Viewership numbers are becoming less important than driving the…

Read More about Reasons Why Live Streaming Should be Part of Your Businesses’ Social Strategy

How do you get an Instagram sponsored ad?

Getting Instagram sponsored ads for building your online persona is a simple click away. The social media giant has implemented ad solution platforms that gives everyone access to its 400 million strong community. You’re going to be able to drive your messages and raise awareness about your products and surfaces. Instagram Considering it didn’t exist…

Read More about How do you get an Instagram sponsored ad?

What is New in Social Media Marketing?

Still remember some trending topics in social media such as #IceBucketChallenge, #Bring Back Our Daughter, and many other campaigns? Those campaigns surprisingly rocked the social media world making some of us realize how powerful the social media marketing is. The new truth about social network is the impressive feedback from society; Instagram has approximately 300…

Read More about What is New in Social Media Marketing?

Trends that Will Shake Up Marketing for 2016

It is that time of the year when every marketer and brands are preoccupied with what the trends are in marketing for 2016. This is understandable since the online marketing industry is complex and volatile, but it can also become friendly and exciting if you stick to the correct new trends. From the look of…

Read More about Trends that Will Shake Up Marketing for 2016

Mobile Marketing – The Future

With the addition of smartphones into the everyday world, businesses can now market right in the palms of everyone’s hands. What was once something that took days to get to people, can take mere seconds before people can see it. Because mobile marketing is now growing in popularity, it is easy to see that this…

Read More about Mobile Marketing – The Future

A Mobile Website Leads to Successful Social Media Promotions

More and more people prefer their mobile phones more than their personal computers. Since smartphones and tablets are easier on-the-go than a laptop computer, it is more likely that people would want to make business transactions using these devices. With that said, a mobile website for your business would allow you to reach out to…

Read More about A Mobile Website Leads to Successful Social Media Promotions

Google’s New Mobile Search Algorithm Update

Google will be unveiling its new search algorithm mobile devices (smartphones, tablets, etc.). The revised formula will promote websites that Google deems “mobile-friendly,” in terms of mobile viewing and interaction. Rewarding mobile friendly sites will then naturally penalize non-mobile responsive sites through all searches on mobile devices. “When it comes to search on mobile devices,…

Read More about Google’s New Mobile Search Algorithm Update

Mobile Search-Palooza Begins April 21, 2015

Mobile Search-Palooza is coming to Google Search.  So the question you have to ask yourself, “Is our website a mobile or responsive site?” If not, then beginning April 21st you’re going to find it a lot more difficult to rank on Google mobile searches. Google announced algorithm updates that will have a “significant impact” on…

Read More about Mobile Search-Palooza Begins April 21, 2015

4 Small Business Marketing Trends for 2015

Marketing for your small business needs to be done as carefully and affordably as possible. Because of the increase in technology, it is much easier for small businesses to invest in a modern marketing campaign in 2015. Follow these trends in order to see success this year. Create High Quality Content According to Russell’s Group,…

Read More about 4 Small Business Marketing Trends for 2015

5 Trends Your Marketing Team Should Budget For In 2015

Choosing the best ways to market your product or service isn’t always easy. A company needs to stay ahead of current marketing trends if they want to see a successful campaign. That being said, there are many things your company can budget for ahead of time so that your marketing team is ready for 2015.…

Read More about 5 Trends Your Marketing Team Should Budget For In 2015

How to Get Your Finance and Marketing Executives on the Same Page

Being on the same page is still a popular idiom used today, even though we’re turning less actual paper pages in our digital age. With all of today’s modern technology available at our fingertips, it is important that we are all still communicating effectively and performing collaboratively as a team. Finance and marketing seldom see…

Read More about How to Get Your Finance and Marketing Executives on the Same Page

Is Web Design 95% Typography? Three Common Misconceptions

You might have heard the phrase “web design is 95% typography.” This comes from a famous article written back in 1996 by Oliver Reichenstein. His premise was simple: because 95% of all web content is the written word, typography is going to be the most important factor of web design. Is it true? Not quite;…

Read More about Is Web Design 95% Typography? Three Common Misconceptions

Why More Pages Doesn’t Always Equal Improved Rankings

Since Google’s search engine algorithm places a lot of value on content, many websites have started adding more and more pages to their websites. This is not always the best strategy though, because creating page after page can actually result in having a lot of lower quality content on your website if you are not…

Read More about Why More Pages Doesn’t Always Equal Improved Rankings

Four Web Trends to Watch Out for in 2014

We’re only a month in, and the web marketing industry in 2014 is already shaping up to be quite different than it was in 2013. But that’s just the nature of a business where change is everything. As such, the best internet marketing associations and custom web page designers are looking to stay ahead of…

Read More about Four Web Trends to Watch Out for in 2014

What To Expect From Google Hummingbird In 2014

Hummingbird seems to be increasingly drilling upwards to the fore of the SEO community and is becoming even more and more of a talking point than it was when it arrived as we see the full fallout of the update. Semantic search is changing the game and the Hummingbird algorithm is capable of using semantic…

Read More about What To Expect From Google Hummingbird In 2014