- What is a Brand Book?
- Why do I need a Brand Book?
- What goes into a Brand Book?
All of these are legitimate questions that many marketers struggle with. At it’s core, a Brand Book is an integral element to a well-functioning brand. It’s about articulating the elements of your brand in a concise and consistent manner. It is generally written for two audiences, internal stakeholders and marketing partners. The Brand Book has a number of beneficial outcomes for businesses that use them.
Brand Books come in all shapes and sizes. You will hear them called a variety of names: Brand Book, Brand Guidelines, Corporate Identity Guidelines, Brand Bible, etc. The bottom line is that all of these different documents serve the following purposes for your business.
Your Brand Book Will…
- Crystallize your brand position.
- Add depth and resonance to your brand position by ensuring it’s alignment with your business strategy.
- Get (and keep) your entire team on message.
- Help to save time by not reinventing the wheel.
- Save your business money because your brand is consistently being displayed.
While it is true that a Brand Book can be tedious and painful to put together, the benefits of having one usually outweigh the cost of creating one. The work that goes into creating a Brand Book is both rewarding and illuminating. This is WHY you need a Brand Book for your business.
Writing a Brand Book
Writing your own Brand Book is not something you have to hire a professional to do. In fact, it is something that would significantly benefit YOU, if you do for your own brand. If you are ready to get started, check out the Brand Book Tutorial right here on the Finding Brand Blog for step by step instructions. This is a FREE series that will walk you through the exercises necessary to craft your own brand book. You choose your own pace, work on your own brand and in the end, you are able to reap all the rewards that having a Brand Book can bring. Click here to get started now.