I sit with a lot of people who don’t understand why they should care what someone is drinking today, where they ate lunch, and that they just got in their car. What I try to explain to them is that those are the elements of our lives as human-beings. And while we may not have a business or brand talk in social media about the trivial things that happen Inside our walls each and everyday, it is critical to give the fans and followers insight behind the curtain.
Social media is ideally suited to put a face on your brand. Social media, more than any other advertising medium allows the personality of the brand to come through. It “humanizes” your brand, it allows individual fans and followers to see, feel, and most importantly understand what your brand is all about.
So if the staff is celebrating something, let your fans and followers celebrate too. If you’re raising funds for something talk about it, and talk about why. If it’s a casual day, by all means announce it. If a staff person hits a significant milestone in the personal or professional life, why not share that on your social media accounts?
Sharing the important elements of your business’ life demonstrates, in a very tangible way what your company is about. And that act of demonstration humanizies your brand. And brands that feel like a person we woukd like to hang out with are also the brands we hold close to our hearts and buy from. And that’s what it’s all about right?