In any business, it is important to stand for something, for if you don’t stand for anything why go through the hassle of running your own business. Knowing what and where you stand is just the beginning. You have to constantly and consistently remind your current and possible future customers of what it is that you stand for.
That means that everything you do must reflect the position that you stand for. Business Cards, Websites, Print advertising, Radio, TV, Social Media, to the simplest of things like invoice holders. If it has your name on it, it needs to reflect what you stand for.
In a lot of cases you could be dealing with several vendors with all the POS, printing needs and all the different avenues that you advertise in or want to advertise in. All of these vendors have their own objective and their own ideas, and while some may be good ideas they may not be what you’re all about, and the y certainly aren’t consistent.
An Advertising Agency gives you that one person who constantly makes sure that everybody stays on message, and gives you the freedom to do what it is that you do, run your business.
Is your facebook and twitter logos displayed on all the POS and website? Is the right font being used in the print ad, is the color scheme correct, is what you are saying in radio and/or TV creating the correct image? Everything you do tells a story about you and what you do, and keeping that story consistent has proven to be the most successful path to success.
Another nice benefit to having an Advertising Agency is bill consolidation. Having an Advertsing Agency will cut all those different bills from a variety of different businesses into one that comes from the agency. It also allows you to keep better tabs of your actual marketing budget. If you have one entity overseeing all your marketing and a budget is set, it is much easier for you to manage your budget. While this is should not be a considering factor, it is a nice to have so many bills consolidated into one and much easier to follow your budget.
If you have a Marketing Department, an Advertising Agency can make sense and give you the outside perspective that your marketing department needs. Sometimes it’s hard to see the forest through the trees and an advertising agency can offer that critical outside point of view.
An agency can work hand in hand with your marketing department and in most cases act as another marketing department employee, and freeing up valuable time for them to focus on other details that can make your business more profitable.
First and foremost the reason to hire a agency is that its number one objective is to protect the name and brand and all times, and in many ways works more for the name and/or brand than does the business owner, after all someone has too.
These are just a few of the reasons that a business owner should highly consider using an Advertising Agency. Most don’t come with retainers, and just charge you for what they do, in most cases these are things you’re already paying your vendor for, in most cases, an agency can get you a better price because they make the vendor’s job easier.
It’s basically a wash from a cost stand point you really aren’t paying anymore than you are now to have a professional marketing team oversee each and every job the way it needs to be done, with your company’s name and brands best interest coming first.