Sustainable Brands Istanbul: What brands must do to ensure their sustainability initiatives succeed
20 May 2013 | 5:16 pm

Last week I had the privilege of speaking at Sustainable Brands Istanbul, and I wanted to share some of the insights from the event. We heard several fascinating presentations from speakers such as Marc Mathieu at Unilever (lower image) and …

LIVESTRONG is #StillStrong and Sharing Its Story
17 May 2013 | 3:29 pm

Today is LIVESTRONG Day and the anniversary of the launch of their now iconic LIVESTRONG wristband. Since 2004, the Foundation has recognized one day each year as LIVESTRONG Day to honor the 28 million people living with cancer. Yet this year …

Why We Need a Global Brand Initiative
14 May 2013 | 4:33 pm

Last month, the United Nations marked 1000 days until the 2015 deadline of the “Millennium Development Goals,” a program started in 2000 with the goal of eliminating the worst impacts of human poverty within 15 years. This countdown was, in …


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