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5 Businesses that Should NOT be on Social Media

ducks-flying

social mediaI know, it’s quite vogue right now to have a business Facebook page and a Twitter account, and maybe a corporate profile on LinkedIn. And so many blogs and news stories are focused on why your business should be involved in social media. But there are some businesses that really shouldn’t spend their time on social media – here are 5 of them. If your business is one of these, you’re off the hook, no reason worry about it.

When You Shouldn’t Be on Social Media

  1. The public HATES you. If you’re the business we all love to hate (and you’re not OK with it) then you have no business being on social media. Opening a Facebook, Twitter, or LinkedIn account is asking for all those customers who dislike you to share their true feelings about your business. And if you feel you can circumvent that reality simply by not allowing individuals to comment on your wall…you don’t belong in social media. Social media is about a two way conversation – not a one way conversation.
  2. Your business bores you. If your business bores you, then you’re not likely to find anything interesting to say on your social media accounts. And if YOU can’t find anything interesting to say, it’s unlikely that your customers will be willing to follow your accounts, which makes it just a waste of time. Speaking of a waste – have you considered doing something you LOVE?
  3. Your customers and supporters are off the grid. If your target demographic are individuals living “off the grid,” well then you also get a pass. Since your customers don’t want anyone to know what they’re up to, your time is utterly wasted on being in social media. In fact, if you did decide to get on social media, you’d probably see your customers start doing business with someone more anonymous.
  4. You want your business to remain–unknown. If your business plans call for your business to remain a “best kept secret.” And you don’t want word of mouth, don’t want your business to grow, and don’t want to see your revenues increase – then social media is not for you. It will do just the opposite for your business and is therefore, not a good use of your time or money.
  5. Your professional standards organization says “No.” There are a few professional standards organizations out there that have either failed to provide guidance on participating in social media or have suggested not getting involved right now. If you need their endorsement to stay in business – don’t do it, stay away from social media. Do not risk the wrath of your professional standards organization.

This is, obviously, not a comprehensive list – help me out, what other businesses do you think don’t belong on social media? It should make for an interesting conversation and I’m looking forward to your input!


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Tisha Oehmen

Tisha Oehmen is a professional brand strategist and a leader in the branding field. She was recently named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.

Possessing expertise in both front- and back-office operations, Tisha conceptualizes, develops, and implements initiatives to foster brand effectiveness like no other. With over 15 years of experience in branding and marketing, Tisha has successfully led large financial institutions and health care companies down the path of renaming their business.

Where Tisha really shines is in the work that isn’t done. Sometimes a name change for a business isn’t in their best interest and after meeting with Tisha, they are able to find the true value and equity that has always been in their brand. Tisha has a special knack of being able to communicate the value so that the CEO/Business owner can see its luster and then with a little polishing, make it shine company wide.

Tisha is best known for developing long lasting branding campaigns that speak to the heart of the business, the brand, and the community. True brand, no matter how big or small, has longevity. Creating branding campaigns that have longevity, that have a laser-like focus, is where Tisha thrives.

Tisha received her M.B.A. from the University of Oregon, from where she also earned a B.A. in Political Science. She enjoyed a distinguished academic career punctuated by enthusiastic and successful participation in competitive speaking events, and holds numerous awards for her skill in public speaking. Tisha is widely recognized for her ability to capture an audience’s attention with her straightforward and engaging speaking style.

When not working, she enjoys golfing, baking, reading, and hiking with her partner, Mike, and their two dogs, Chloe and Jackson. She’s also an active member of Rotary International, the Chamber of Commerce, and is a very proud supporter of the Oregon Ducks. Tisha lives in Eagle Point, Oregon.

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Comments

  1. I found it a bit surprising (ok, more than a bit) that there were no actual corporations named in this post. I guess it’s all just an exercise in irony – a way to say there simply can’t be any businesses that shouldn’t have a social media presence. But that’s incorrect. I’ll give you one to start with: Blackwater. Now called Xe Services (there’s a name). And here’s another: Haliburton. OK, back to you now…

  2. Those are both good examples of companies that would be well served by avoiding social media to be sure. Thanks lending examples to the conversation

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