Search Results: manifesto

Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

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brand manifesto tagline brand book

Writing the Brand Manifesto and Brand Tagline for the Brand Book

Now that you’ve had the opportunity spend some time getting acquainted with your Brand for your Brand Book, it’s time to roll up your sleeves and write (or include) your Brand Manifesto and Tagline. (If you’ve been following Finding Brand for awhile now, you might recall me addressing manifestos before in The Secret Sauce.) The… Read More

<a href="http://www.flickr.com/photos/jimmyvee" target="_blank">Photo Credit: jvee16</a>

A Declaration of Passion

I have talked a lot throughout this blog about the power of a manifesto, why they are important, and how to draft them. However, I was talking with a client this week and I described it, for the first time, as a “Declaration of Passion.” Moreover, in that moment, the somewhat nebulous concept became clear and… Read More

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Your Brand Manifesto: Your Secret Sauce

OK, so you’ve found your new brand position and tagline. You’ve taken the time to discuss it with your key stakeholders and get their buy-in. Now what? Well, my friends, now comes the FUN part! The first thing you’re going to need to write is your brand manifesto. In a short paragraph, what does your company… Read More

Can Branding Come Naturally

Can Branding Come Naturally?

I think marketers spend so much time carefully considering and crafting brands that sometimes we forget that the very best branding is born out of the instant the organization was created by its founders. The best brands are created in the moment that the founder decides to start the business. To do something different or… Read More

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Selling Your Brand Internally

One of the most important places to spend time and energy “selling” your brand is internally. There is no audience that is more important to have completely understand and believe your brand position. The reason should be obvious, of your staff doesn’t believe in your brand position, they cannot support it. Therefore, it is critical… Read More

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Brand Book Tutorial Series

Have you seen Finding Brand: The Brand Book Tutorial available on Amazon? (if not click here) Brand Book, Brand Guidelines, Brand Bible, and Identity Guidelines are indispensable elements for any marketing department, yet many marketing departments don’t have them. The reasons are easy to understand. Brand Books (or Brand Guidelines or Brand Bible or Identity Guidelines) represent a… Read More

social media management, web design, seo, graphic design, ad agency

The Year in Review

A BIG Thank You from all of us at Paradux Media for subscribing to our e-mails and for actually clicking on it… 🙂 2011 was a record breaking year for us on ‘The Pond.’ We doubled the size of our Paradux work family and increased the size of our client family. We’ve had clients that… Read More

brand, emotional branding, passion, brand emotion

Your Brand is About Emotion

I know I’ve talked about it in the past, but it bears repeating, your brand is entirely about evoking an emotional response…we buy from brands we like.  In fact, if your brand invokes anything less than passion, you’re missing the mark and that means you’re missing opportunity. While I work with, and talk about, this… Read More

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Top 15 Finding Brand Blog Posts in 2012

I have a confession to make, somehow I blinked and January was G-O-N-E! Has that ever happened to you? I had intended to do another recap of the most popular blog posts on the Finding Brand Blog in early January. But, it appears that ship has sailed. So, a month late, here’s the annual recap… Read More

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150th Finding Brand Post and a Big Announcement!

Can you believe it? This is the 150th post of the Finding Brand blog! What a ride it’s been. When I started the Finding Brand Blog, it was with the intention of demystifying marketing and branding. I think this blog has been successful in that endeavor. And throughout the years, you’ve shared with me what… Read More