SEO has lots of little games within the game. Word density, back links, long tail keywords, link structure, content, Hard for the local business owner to absorb

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Life is all about learning, and if you are not learning then you are not living. Paradux Media Group has grown immensely over the past 18 months, consistently adding new features and departments so our clients can truly have an all-in-one advertising agency. With the explosion of social media and all the other marketing possibilities that now exist it has not been easy.

The one aspect that we had not really sharpened our tools for and had other services handle was SEO (Search Engine Optimization). Therefore, I decided to take on the challenge of learning more about this science. I am now in the middle of a 10-week extensive training on SEO and must say I am very fascinated in how the ‘game’ is played.

I function better when I can see the ‘game’ or ‘competition’ involved in a process. One of the reasons I stay away from the graphic and web design we do, I just cannot see the ‘game’. SEO, has lots of little games within the game. Word density, back links, long tail keywords, use low to mid competition key words or high competitive keywords, link structure, content, the list goes on…

With my love for analytics and studying them every day for Paradux Media Group, as well as our clients, I’m surprised I haven’t taken the SEO plunge before now. It may have to do with all that has been on my plate, but now that I have taken SEO on, I am glad that I did. Like analytics, SEO will become a daily ritual.

It is a bit like getting a new golf swing. At first, it is a bit frustrating, you feel that you are wasting time, then, it clicks. Once it does, you just want to keep swinging away! It is hard to get you off the range or the course.

It has been enjoyable digging deeper into our website and creating better SEO solutions for Paradux Media Group, including consolidating the company’s websites, Paradux Media Group, Beyond the Pond, and Finding Brand, which is why you may notice the different look. The same is now true for our clients, going deeper into their web design and content to give them more than just your basic SEO keywords they had before, but to create a ‘real’ SEO strategy.

I am looking forward to my continued education in the ‘science’ of SEO. We must always remember that there are no experts only experiences and that we should experience as much as we can. It is another reason why I love what I do. Working with so many great small business owners that have completely different needs, keeps us, at Paradux Media Group and always on our toes and always learning.

Mike Frey

Before co-founding Paradux Media Group, Mike spent more than 15 years in the world of marketing and advertising. While working with hundreds of locally owned businesses, he developed an appreciation for minimizing clients’ dollars while maximizing tangible results for those clients.

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