Ivan Serrano

Today’s blogger is Ivan Serrano, a passionate writer who enjoys exploring online marketing tactics and its effects on business affairs throughout the world. He also enjoys covering the future of technology. You can read more of Ivan’s work at 1800NumberNow.com.

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Image Courtesy of <a href="https://www.flickr.com/photos/99412338@N02/">katereeve</a> on <i>Flickr</i>

The Steps to Success: Using Customer Profiling as Your Brand’s Secret Weapon

The purpose of all marketing is to reach out and generate interest in what you have to offer, thus bringing more business in. But who should you reach out to? A scattershot approach will ensure that somebody who sees your materials will take steps to learn more, but for every lead, money is being wasted… Read More