Tisha Oehmen is a professional brand strategist and a leader in the branding field. She has been named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.
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Online Guerrilla Tactics
I have to admit, as much as I work in social media and employ guerrilla tactics to spread messages in a community, I hadn't adequately considered ways to utilize guerrilla tactics online to drive traffic to your website and business...
Just Because it's a "Deal" You Shouldn't Always Buy
photo credit: ted_major
Competing for Attention
photo credit: skampy As a small business owner, I know, it is HARD to keep the focus on growing your business when the needs of your current business continually take all your time and attention. But...
Syncing up Your Messages
photo credit: andrewrennie
Blue Sky Marketing (NOT!)
photo credit: chefranden
Who are Your Target Market’s Influencers?
photo credit: joelogon
Branding Can Be Easy
photo credit: Hello Turkey Toe
Navigating Social Media Nightmares
photo credit: Paul Stevenson
Your Brand is Your Story
photo credit mac.rj An easy way to think of your brand is to understand that it is the story of your business. It's about the history of your business, it's about you as a protagonist, it's...
Branding Foundations
photo credit: steve p2008
Does Your Brand Inspire Passion?
We're here in the middle of football season and we have the opportunity to observe the fans of a favorite team every week. It doesn't really matter which team takes the field, you can count on one thing - there...
Your Brand Online
Twenty years ago, those of us in the business world began hearing that we needed to create a website for our business. Frankly this confounded a number of business owners. They asked, "Why would I need a webpage for my...
Your Customers Should be able to Count on You
I recently found a great little store that provided me amazing, thorough, and knowledgeable service. I was so excited about the service I received from this store I told a friend about it, and even offered to go with her...
Examining Your Marketing Environment
As you begin to put together your new strategic marketing plan, you should be sure to take into account the internal and external factors playing in your marketing environment that will be affecting you in the upcoming year. In my...
Make a Date to Review Your Plan
For the last several posts, I've been expanding on each of the questions I posed in my post "How Effective is Your Marketing Plan?" Did you follow through on the strategies you laid out in your plan to reach your...
Choosing Products for Your Target Audience
Last week, I asked you, “How Effective is Your Marketing Plan?” The second question on the Effectiveness Quiz was: Did your plan address which products fill a need for your target demographic and why? (Choosing to target someone is all well...
You Need a Target Audience
A couple of days ago, I asked you, "How Effective is Your Marketing Plan?" The first question on the Effectiveness Quiz was: Did your plan clearly articulate your target audience, including demographic information?(The correct answer would be something on the...
How Effective is Your Marketing Plan?
It's officially fall, and that means many marketers are in the middle of another year of planning. Unless of course, you're ahead of the game - in which case, congratulations!!! But since that's probably not the case, as you begin...
Branding a Local vs National Company
I had the opportunity the other day to chat with a friend who is a brand marketer for a national brand. During the course of our conversation, I was struck (again) by the same-ness and at the same time, the...