Tisha Oehmen is a professional brand strategist and a leader in the branding field. She has been named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.
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Selling Your Brand Internally
One of the most important places to spend time and energy “selling” your brand is internally. There is no audience that is more important to have completely understand and believe your brand position. The reason should be obvious, of your...
What’s Your Brand Story?
From start to finish, a well-executed brand is really just about telling a good story. Well-written stories are fairly predictable in their format, they have a beginning, middle, and end. The pieces of the story that are being told are consistent...
Using Product Promotions to Extend Your Brand
Once you've established your brand position, and even created a branding commercial or two -- it is inevitable that the next call you receive from your boss (or the CFO) is a plea/mandate to run a promotion to sell your...
Branding Consistently
The hardest part about branding is keeping tight control on your branding consistency -- always using the same logo, sticking with your tag line, maintaining your presence in the media, sticking with YOUR plan. The reason that branding consistently is...
Branding With Actions – Not Words
I'm pleased to be the guest blogger this week over on the Marketing by Deepak blog. Click on over here to learn about why Branding With Actions - Not Words is critical to your business success. Too often, when we...
Online Advertising in the Age of Adwords
With the advent of our new economy, we're seeing a pretty significant move from traditional media dollars to online media. The reasons are several-fold. Traditional advertising takes a big bite out of a limited marketing budget. Online advertising is quite...
Using and Buying Media Wisely
This seems like a good time, before we get fully into planning season, to talk about the best uses of media. I touched on this briefly in my recent post the Intersection of Planning and Improvisation. But this is really a topic...
5 Reasons Social Media Should be in the 2011 Marketing Plan
Social media certainly is all the rage right now - but is it going to be in your 2011 Strategic Marketing Plan? If not, here are five reasons it should be: Your customers are on social media. They have Facebook...
Marketing Plan: Intersection of Planning and Improvisation
I thought I'd take a moment before the frenzy of annual strategic planning begins to discuss some strategies you might want to consider as you start to build your annual strategic marketing plan. Naturally, your strategic marketing plan should contain...
Brand Marketing: Service. Community. Value. Substance.
As usual, brand marketing is almost always on my mind, and as I was watching this exceptional TedxPennQuarter video by David Armano and David flashed a slide up that said: Service. Community. Value. Substance. While David was talking about social communities, the reality...
Buzz Marketing Ideas for Branding
Branding is about being memorable and creating buzz marketing. There are lots of ways to do it; you just have to get creative. Here are some buzz marketing ideas to get you started Why not work out a deal with a...
Unexpected Branding Opportunities
In any business, there are the expected branding opportunities, television commercials, radio, signs in the store, and even employee shirts. But some unexpected branding opportunities give you a chance to make your brand stand out. The first thing to consider is...
Branding with Window Clings
Many retail establishments are well positioned to be highly visible from drive-by traffic. Many of those same retail establishments are missing the best advertising and Marketing POS available - their location, and specifically their windows. Window clings are a viable method...
Social Media and Brand Strategy
Social media is a very hot topic right now, and rightfully so. I've heard more than one company wonder out loud though if it belongs in the Brand Strategy. In my opinion, the answer is a resounding YES. If it's...
Considerations for Choosing a Marketing Firm
When you decide that it's time to innovate and get the word out about your business, you've entered into what can feel like a paralyzing-difficult decision. After all, you are trying to pick a marketing firm that will put a public...
Consistent Branding at Different Locations
If you've got more than one location, it just got at least three times as hard to keep your brand consistent. "If I have two locations, shouldn't it just be two-times as hard?" you ask. Unfortunately, it doesn't work out...
Brand Development Doesn’t Have to be Expensive
I'm continually amazed at how often we in the marketing profession, and those in business, assume that brand development has to be expensive! This misnomer is honestly come by, though, because in good times, it's easy to spend a lot...
Fun Marketing Campaigns Can Make Your Brand Memorable
What's your claim to fame? How is your brand memorable in your community? Are you the go-to business for sponsoring non-profits either monetarily or with volunteers? Do you have a big annual blow-out sale? Do you get wacky at Halloween...
Reputation Management: Your Brand on the Web
The Web. Twitter. Facebook. Biznik. Foursquare. Merchant Circle. Blogs and Comments. If you're not at least aware of how these websites are already affecting your brand - it's time to figure out online reputation management, NOW. Whether or not you...
Tiny Brand Moments
In the midst of running a business, it's admittedly difficult to maintain the focus on what your brand stands for. After all, you've got customers needs to meet, deadlines to manage, and in some cases, employees to direct. That is...