Tisha Oehmen is a professional brand strategist and a leader in the branding field. She has been named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.
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Lessons in Brand Authenticity
I stumbled across a question posed on LinkedIn this morning that got me thinking. The question was: How do you see social platforms evolving in the future? And while I answered it from a personal standpoint, I neglected the answer...
Brand Identity Design – Creating Good Corporate Identity
The next step on the Finding Brand journey is to begin looking at and updating your corporate identity (ID). (Don't miss out, you can catch up here.) Corporate ID is your letterhead, fax covers, business cards, PowerPoint Templates, envelopes, and...
Brand Evolution
You’ve got your tagline; you know what your brand position stands for, and you’ve looked hard at your business to see what fits and doesn’t. (If you haven’t, it’s OK, you can catch up here.) So now comes the BIG...
Brand Identity: Branding by Walking Around
Assuming you've been following along, you should know what your brand identity stands for (if not, check previous posts on this blog for what you missed). Now the fun begins. Find every nook and cranny, every opportunity to tie into your...
Top of Mind Branding
Top of mind branding is a long process. It's not easy; it costs money, and it doesn't create immediate traffic. Trust me, many times along this journey to a great brand; you'll have to remind yourself why you're embarking on...
Your Brand Manifesto: Your Secret Sauce
OK, so you’ve found your new brand position and tagline. You’ve taken the time to discuss it with your key stakeholders and get their buy-in. Now what? Well, my friends, now comes the FUN part! The first thing you’re going to...
What does your brand position say?
Let's start with the basics, what is a brand position? Your brand is the space your business occupies in the business world. It can be friendly, open, full of hope and aspiration. It can also be sloppy, uncoordinated, and unimpressive...
How to Create a Brand
We feel the rightness of creating a brand in our bones. Marketing and advertising agencies tell us that we're supposed "create a brand" and we believe them. After all, who wouldn't want a name like Nike, Kleenex, or Starbucks to call...
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