Beyond the Pond

Mike FreyHi. I’m Mike Frey and I’m the Chief VIsionary Officer for Paradux Media Group. I just wanted to take a second to say hello and welcome you to “The Pond” and my blog, Beyond the Pond.

I write what interests me, and hope that it interests you. Most days, you’ll find this blog covers: Media. Ducks. Golf. Not necessarily in that order.

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Layers, the more the better

Today marketing requires more layers than ever before.  Years ago the business owner could choose one or more of the three traditional media outlets and call it good.  With the continual downward spiral of traditional media, business owners must find layers to define the position their business has in the community. Social Media is a great way to… Read More

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Blogging-Like Eating Vegetables

I really don’t like blogging.  I do find it a necessary evil today no matter what business category you fall into.  Blogging seems to lend credibility to who and what it is that you do.  It can make you an expert in the field that you work in.  It adds great material to your website,… Read More

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So What’s Your Social Media Strategy?

So what’s your social media strategy?  I’m sure that when it comes to most marketing endeavors that you attach some strategy to it. Have you done that for social media?  No I’m not talking about an ROI, I’m talking strategy. What is the base for your social media, Facebook?  Twitter?  Is location based social media… Read More

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Are You a Pioneer or a Settler?

There are all sorts of numbers being thrown out there as far as how many companies have implemented social media plans and strategies.  Most numbers are probably a little inflated.  It’s really going to come down to region and category.  There are obviously some catagories that are more suited to social media right now, similar… Read More

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Where is Your Audience?

So as a small business owner where is your audience today?  There was a time years ago when you could buy a ad in the Saturday local paper and get a decent ROI.  If you weren’t a fan of print, and were looking to build some Top of Mind Awareness (TOMA) you could reach out… Read More

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Tweeting is Word of Mouth

We were recently out of state attending a client’s strategic planning session.  We didn’t know much about the area, had been very busy in the weeks leading up to that we didn’t do a lot of investigating on the internet.  It also wasn’t a vacation to pull up all the to-do’s of the place you’ll… Read More

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Social Media-Build Your Own Audience

Traditional Media has been doing it for years, building an audience through programming and marketing and then turning around and selling your business the opportunity to talk to their audience. Social Media is the opportunity for YOU, the local business owner to create your own audience to communicate to and through.  Building an audience in… Read More

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Traditional Media Created Social Media

photo credit: susan solinski Prior to conglomeration there was a time when radio, television and print were local community outlets.  The big three were locally owned, and focused on the local community.  Now most decisions that are made for communities regarding their major media are made from thousands of miles away.  What music to play,… Read More

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What’s Next For Social Media?

While the big brands and big boxes have taken early advantage of social media, if social media continues to grow it will be because of the smaller local businesses.  Big brands are paving the way which makes sense being that social media is more popular in the larger markets. The next phase will take place… Read More

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Grassroots Marketing: Where Social Media Makes Perfect Sense

We belong to a local Chamber of Commerce that represents a lot of small communities in the area that we live. It represents small communities with populations as high as 8,000, but most closer to 1,000. Like a lot of small communities, the summers are filled with unique and creative events on the weekends.  The… Read More

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Practice Patience

For local business owners the world over, and in Southern Oregon, the three keywords to opening or running a business have been location, location, location.  In today’s economic and marketing environment the new three keys to success are patience, patience, patience.  From an economic standpoint, we’ve been in a cycle where disposable income just doesn’t… Read More