Beyond the Pond

Mike FreyHi. I’m Mike Frey and I’m the Chief VIsionary Officer for Paradux Media Group. I just wanted to take a second to say hello and welcome you to “The Pond” and my blog, Beyond the Pond.

I write what interests me, and hope that it interests you. Most days, you’ll find this blog covers: Media. Ducks. Golf. Not necessarily in that order.

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web design, website design, social media management, social media marketing, SEO, internet marketing, medford, grants pass, Oregon, advertising agency

Can We Teach an Old Media New Tricks?

It seems that traditional media has learned a little over the past 15 years with the announcement that The Washington Post Company has officially launched its full-service Facebook marketing and advertising agency SocialCode. The agency will offer Page management, app development, social commerce, fan monetization, message testing, and advertising through Facebook’s Ads, but they still… Read More

web design, website design, social media management, social media marketing, SEO, internet marketing, medford, grants pass, Oregon, advertising agency

Facebook Friends Come In All Shapes and Sizes

Everybody has a different need and use for facebook.  We have friends who look at Facebook as a place to contribute, me being one of those.  I rarely go two days in a row without making a post, and depending on what’s happening will generally make one to three posts in any given day. We… Read More

web design, website design, social media management, social media marketing, SEO, internet marketing, medford, grants pass, Oregon, advertising agency

Sorry Old Friends I’ve become a Facebook Snob

What’s happened to our friends who aren’t on Facebook?  I often wonder, and it seems as though I’ve just lost track of them.  It used to be that we would keep in contact with our rolodex of friends through our rolodex.  Call, catch up, sometimes the calls would be too frequent and others not frequent… Read More

Social Media Lessons from the BCS

It seemed as the most dominating presence during the BCS National Championship weekend was social media.  If you’re still wondering or questioning if your business should be involved in social media, you weren’t in Phoenix this weekend.  I was a lucky Duck fan to have enjoyed the experience of attending the BCS National Championship, in… Read More

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My BCS Experience

Our flight was from Sacramento which meant the trip began with a 4 ½ hour haul down I-5 Saturday morning. Tim and I were ready, a dream come true to watch the Ducks in the BCS Title game. The 4 ½ hours just flew by; we were in Sacramento in what seemed to be a… Read More

web design, website design, social media management, social media marketing, SEO, internet marketing, medford, grants pass, Oregon, advertising agency

Separation of Personal Page and Business Page Like Separation of Church and State

A lot of us have Facebook personal pages as well as business pages.  A pet peeve of mine is people who spend most of their time on their personal page talking about their business and sharing the links from their business and then ask me to ‘Like’ their business page.  Why?  You’re filling me in… Read More

web design, website design, social media management, social media marketing, SEO, internet marketing, medford, grants pass, Oregon, advertising agency

We Can’t All Speak The Same Can We?

We see the blogs every day 5 ways to do this, 10 ways to do that, this is how you need to do social media.  If we all operated our social media the way the guru’s say, then what would separate social media from everything else.  One of the things I enjoy about social media is… Read More

photo credit: Andrew Feinberg

If Organization Networking Why Not Social Media Networking?

For years local business owners have joined networking organizations and clubs. Local Chamber, 20/30, Rotary, BNI, just to name a few. Some are exactly what they are networking, and some are disguised as charitable although we know that 90% of the reason we are involved is for the networking. Most clubs/organizations then have sub-committees that… Read More

web design, website design, social media management, social media marketing, SEO, internet marketing, medford, grants pass, Oregon, advertising agency

Why Twitter? Maybe for the News

While everyone talks and talks about how you should use social media, and if you follow their 10 steps you’re sure to succeed if you pay attention the one category that is using twitter the right way is our local journalists. That alone is why you the local small business owner should be involved in… Read More

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Fine Tune your Social Media Like your Golf Game

Social Media is nothing more than communication.  There will always be certain individuals who are naturally better and more talented than others at communicating.  Social media, like life offers several different forms to communicate in. It is important to play in as many different forms as you can, some will be more suited and others… Read More

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The Innovative Ducks a Little Like Social Media?

Have you watched the Oregon Ducks play football this year?  If not, you’re really missing out.  As I watch how innovative Coach Kelly and the Oregon Ducks are on the field I can’t help but think of the comparisons with social media.  Some of the traditional football fans and writers complain that they’re offense is… Read More