Finding Brand

Tisha OehmenMy name is Tisha Oehmen, and I’m the Chief Branding and Operations Officer for Paradux Media Group. I just wanted to take a second to say hello and welcome you to “The Pond” and to the Finding Brand blog. Finding Brand is dedicated to helping you improve your brand, strengthen your marketing, and find inspiration in a group of like-minded individuals.

You might also be interested in checking out Tisha’s books if you’re enjoying the blog.

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How Effective is Your Marketing Plan?

It’s officially fall, and that means many marketers are in the middle of another year of planning. Unless of course, you’re ahead of the game – in which case, congratulations!!! But since that’s probably not the case, as you begin to work through the process of another year’s planning, it is useful to consider how… Read More

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Branding a Local vs National Company

I had the opportunity the other day to chat with a friend who is a brand marketer for a national brand. During the course of our conversation, I was struck (again) by the same-ness and at the same time, the different-ness that comes with branding a national vs. local brand. At its core, branding is… Read More

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Selling Your Brand Internally

One of the most important places to spend time and energy “selling” your brand is internally. There is no audience that is more important to have completely understand and believe your brand position. The reason should be obvious, of your staff doesn’t believe in your brand position, they cannot support it. Therefore, it is critical… Read More

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What’s Your Brand Story?

From start to finish, a well-executed brand is really just about telling a good story. Well-written stories are fairly predictable in their format, they have a beginning, middle, and end. The pieces of the story that are being told are consistent with, and advance, the storyline. They don’t pursue irrelevant tangents, and each paragraph and chapter… Read More

<a href="https://flic.kr/p/cAnFG3">photo credit David Luders</a>

Using Product Promotions to Extend Your Brand

Once you’ve established your brand position, and even created a branding commercial or two — it is inevitable that the next call you receive from your boss (or the CFO) is a plea/mandate to run a promotion to sell your product (yesterday)! In that moment the balance sheet requires moving a product for the financial… Read More

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Branding With Actions – Not Words

I’m pleased to be the guest blogger this week over on the Marketing by Deepak blog. Click on over here to learn about why Branding With Actions – Not Words is critical to your business success. Too often, when we consider branding, we focus entirely on the name of the business, the smartness of the tag line,… Read More

credit <a href="https://flic.kr/p/5z2MDT">Stephan Mosel</a>

Online Advertising in the Age of Adwords

With the advent of our new economy, we’re seeing a pretty significant move from traditional media dollars to online media. The reasons are several-fold. Traditional advertising takes a big bite out of a limited marketing budget. Online advertising is quite cheap in comparison with traditional media. Marketing budgets are getting smaller – not larger. Online… Read More

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Using and Buying Media Wisely

This seems like a good time, before we get fully into planning season, to talk about the best uses of media. I touched on this briefly in my recent post the Intersection of Planning and Improvisation. But this is really a topic that deserves a full post before annual plans are laid for 2011. The first thing… Read More

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5 Reasons Social Media Should be in the 2011 Marketing Plan

Social media certainly is all the rage right now – but is it going to be in your 2011 Strategic Marketing Plan? If not, here are five reasons it should be: Your customers are on social media. They have Facebook accounts, Twitter profiles, Foursquare checkins and are on Linkedin. If you’re business isn’t on them,… Read More

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Marketing Plan: Intersection of Planning and Improvisation

I thought I’d take a moment before the frenzy of annual strategic planning begins to discuss some strategies you might want to consider as you start to build your annual strategic marketing plan. Naturally, your strategic marketing plan should contain your best guess as to how you’re going to advance your brand and product positions… Read More