I’m so excited to share with you my brand new ‘How to Create a Brand Book’ Video eCourse Series! Over the years, you’ve all shared with me how hard creating your Brand Book is. And I know that as an in house marketer getting asked to create a Brand Book is something akin to a terminal sentence. Even though the Brand Book is a critical tool for businesses of all sizes, unfortunately, creating a Brand Book can be difficult, time consuming, and tedious.
But here’s the thing…it doesn’t have to be! Creating your Brand Book can also be fun, rewarding, insightful, and full of ah ha moments. And that’s why I created the ‘How to Create a Brand Book’ Video eCourse Series.
It’s a 15 part video series that takes you through each of the elements you need to incorporate in your Brand Book. In it, I take the time to really show you why each concept is important. What the reasoning behind the necessity of developing concept is. And, of course, how to use it to create your very own Brand Book.
In this Brand Book Video eCourse you’ll learn how to:
- Inspire employees and stakeholders to be evangelists for your business (Brand Narrative)
- Understand your unique selling point and how you can beat your competition playing your own game (Brand Perceptual Map)
- Get really clear about the essence of your brand (Brand Keywords)
- Provide a context for your entire team and establish a hierarchy of values that keep stakeholders engaged and energized (Brand Venn Diagram)
- Create a competitive advantage by creating likability (Brand Personality)
- Create a framework for decisions at all levels of your organization (Brand Values)
- Create a consistent experience across all elements of your business (Brand Voice)
- Capture the lightening bolt of energy and push it through all elements of your business (Brand Manifesto)
- Boil all our work down to one public facing phrase that uniquely and completely captures YOUR business (Brand Tagline)
…and how to put it all together in your very own Brand Book in just 66 days!
“You’re so clear and give great direction and inspiration at the same time!” – Class Participant
If you’ve been tasked with the difficult job of creating your own Brand Book. This ‘How to Create a Brand Book’ Video eCourse Series will put you on the fast track and get your Brand Book created in record time. Don’t wait, get started today!