Welcome to the captivating world of Branding Insights on Paradux Media Group’s blog, where the art of storytelling meets the science of strategy, creating a symphony that resonates with your audience.
Branding is more than just a logo; it’s the heartbeat of your business, the narrative that shapes perceptions, and the unique fingerprint that sets you apart. In our Branding Insights category, we embark on a journey to demystify the intricacies of brand, offering a blend of creative inspiration and strategic know-how.
At Paradux Media Group, we understand that a brand is a living entity with its own personality, values, and voice. In this space, we unravel the secrets behind success, exploring the latest trends, innovative approaches, and timeless principles that form the foundation.
Our articles delve into multifaceted aspects, from the initial stages of conceptualization to the ongoing efforts required for maintenance and evolution. Whether you’re a startup looking to establish a compelling brand identity or an established business aiming to refresh your image, our insights cater to a diverse audience.
Explore strategies for effective positioning, learn the nuances of visual identity design, and discover how to craft a narrative that resonates with your target audience. We believe that every brand has a unique story to tell, and our articles provide the tools to articulate that story in a way that captivates and connects.
Practical tips, case studies, and industry trends await you as we navigate the ever-evolving landscape together. From the psychology of color to the importance of brand consistency across various touchpoints, our articles cover a spectrum of topics designed to empower you in creating a brand that stands the test of time.
So, whether you’re a seasoned marketer or a business owner taking your first steps into the world of branding, let Paradux Media Group be your guide. Join us as we delve into the transformative power of brand and unlock the potential to leave an indelible mark on your audience’s hearts and minds.
What Causes Customer Loyalty?
The Trick to Causing Someone to be Faithful to a Brand, Product or Service Both small and large businesses need to develop customer loyalty if they are to attract new customers and inspire repeat customers. Creating loyal customers and causing them to be faithful or loyal to your brand is not easy. You must first…
How do I build brand awareness?
You might be offering the best service or product available under the sun. But unless your customers are aware of this, you might not make even a single sale. This drives home the need to build brand awareness. Creating brand awareness for your company or products will give it the visibility it needs to meet…
Become Your Customer’s Go-To Solution in Your Category
Have you ever wondered what it would be like to know with certainty what your company’s brand is? Have you ever wondered if you were leaving money on the table every single time someone bought your product or service because you didn’t have a brand? Have you ever wondered how to inspire your employees to…
Launch. Relocate. Prosper.
Southern Oregon Regional Economic Development Inc.(SOREDI) was looking for an advertising agency to partner with that could clean up their brand and steer their marketing material to a consistent message. They wanted to update their logo and to establish consistency in their printing and online marketing. SOREDI needed a clear concise way to get their…
Branding: A Candid Conversation
Can I be honest with you? When I talk with a business owner, a business owner of any size, an entrepreneur, a small size business owner, a medium size business owner, and even the large business owners that I talk to; they all have a reason for getting up in the morning and coming and…
Creative Marketing Ideas for Small and Mid Sized Businesses
Marketing costs can become a big expenditure for small and mid-sized businesses, and yet it is a critical way to securing repeat business and finding new customers. Although smaller businesses cannot compete with the big ads created by mammoth corporations, they can come up with creative marketing ideas to reach their niche with interesting messages…
Choose Your Brand, if Not Now, When Will You? [VIDEO]
So many of our clients get stuck when it comes time to evaluate the design services and choose their brand position and their logo. Understandably, the moment where you choose your brand is a big decision! What seems to happen is that people try to compare their new brand and logo to an existing one —…
Branding, Marketing, and Positioning: Understanding the Differences
Branding was the top objective of 42 percent of digital ad spending in 2015, according to eMarketer. This reflected an increase from 40.9 percent the previous year, showing the increasing emphasis marketing agencies are putting on branding. So what is branding? What role does it play in marketing, and how does it relate to positioning?…
How a Brand Style Guide Helps Build Your Company’s Image
For the third year in a row, Apple topped Interbrand’s annual list of best global brands, increasing its brand value by 43 percent to reach $170.276 billion. Apple owes much of its success to a marketing philosophy initially laid out by founding investor Mike Markkula, who emphasized a focus on core goals, maintaining a professional…
Can Branding Come Naturally?
I think marketers spend so much time carefully considering and crafting brands that sometimes we forget that the very best branding is born out of the instant the organization was created by its founders. The best brands are created in the moment that the founder decides to start the business. To do something different or…
A Guide to Branding
For many organizations, sustainability depends on the internal and external factors that influence the organization. It is important for the organization to know how to deal with these factors. Therefore, it is important for these organizations to ensure that they have the strongest brands possible. When organizations have a unique niche in the business world,…
Everything You Need to Know About Brand Manuals
We all by now know how powerful a brand is. In simple terms, a brand is something that tells and shows who you are. A brand sets your business aside from the rest and sells you apart from the masses. Poor branding can be catastrophic to your company, the same way better branding can lead…