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Branding

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social media branding strategy

Using Social Media Branding Strategy to Build Your Brand

Know your audience!  Engage your audience.  Social Media is no exception.  With little room for error in today’s economy for the small business owner, it’s important to embrace the social media revolution and use it just as with traditional media, the correct way.  Just as there are keys to success in “Traditional Media”, there are… Read More

brand manifesto

Your Brand Manifesto: Your Secret Sauce

OK, so you’ve found your new brand position and tagline. You’ve taken the time to discuss it with your key stakeholders and get their buy-in. Now what? Well, my friends, now comes the FUN part! The first thing you’re going to need to write is your brand manifesto. In a short paragraph, what does your company… Read More

brand position

What does your brand position say?

Let’s start with the basics, what is a brand position? Your brand is the space your business occupies in the business world. It can be friendly, open, full of hope and aspiration. It can also be sloppy, uncoordinated, and unimpressive — and everything in between. The trick is choosing your brand position intentionally and not… Read More

create brand

How to Create a Brand

We feel the rightness of creating a brand in our bones. Marketing and advertising agencies tell us that we’re supposed “create a brand” and we believe them. After all, who wouldn’t want a name like Nike, Kleenex, or Starbucks to call their own? But folks in business just beginning branding often find that it is expensive… Read More