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Marketing Channel: Account team

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Account team Marketing Channel

Channel Details

  • Channel Group: Digital, Email, Mobile, People, Person, and Social
  • Channel Function: Brand Reinforcement, Customer Acquisition, Customer Conversion, Customer Engagement, Customer Retention, Digital, Service, and Transactional
  • Channel Type: Direct Response and Personalizable
  • Relative Cost: High

Channel Scores

Scale of 1-5 (5 is high)
     

  • Brand Score: 1
  • Customer Score: 4
  • Function Score: 2
  • Channel Score: 5