Marketing Channel: API/Webservice

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API/Webservice Marketing Channel

Channel Details

  • Channel Group: Digital and Web
  • Channel Function: Customer Acquisition, Customer Conversion, Customer Engagement, Customer Retention, Delivery, Digital, Service, and Transactional
  • Channel Type: Inbound, Personalizable, and Scaleable
  • Relative Cost: Average

Channel Scores

Scale of 1-5 (5 is high)

  • Brand Score: 0
  • Customer Score: 4
  • Function Score: 3
  • Channel Score: 1