Marketing Channel: Brand to hand

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Brand to hand Marketing Channel

Channel Details

  • Channel Group: Advertising, Outdoors, Person, and Physical
  • Channel Function: Brand Awareness, Brand Reinforcement, Customer Acquisition, and Marketing
  • Channel Type: Above the Line and Direct Response
  • Relative Cost: High

Channel Scores

Scale of 1-5 (5 is high)

  • Brand Score: 2
  • Customer Score: 1
  • Function Score: 1
  • Channel Score: 3