Marketing Channel: Call center

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Call center Marketing Channel

Channel Details

  • Channel Group: Mobile, Person, and Telephone
  • Channel Function: Brand Reinforcement, Customer Acquisition, Customer Conversion, Service, and Transactional
  • Channel Type: Direct Response and Personalizable
  • Relative Cost: High

Channel Scores

Scale of 1-5 (5 is high)

  • Brand Score: 1
  • Customer Score: 2
  • Function Score: 2
  • Channel Score: 2