Marketing Channel: Facebook messages

Channel Scores

Scale of 1-5 (5 is high)


  • Brand Score: 1
  • Customer Score: 3
  • Function Score: 2
  • Channel Score: 2


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Facebook messages Marketing Channel

Channel Details

  • Channel Group: Digital and Social
  • Channel Function: Brand Reinforcement, Customer Acquisition, Customer Engagement, Customer Retention, Digital, Marketing, and Service
  • Channel Type: Direct Response and Personalizable
  • Relative Cost: Very Low