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Marketing Channel: Film/TV product placement

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Film/TV product placement Marketing Channel

Channel Details

  • Channel Group: Digital and TV
  • Channel Function: Brand Awareness, Brand Reinforcement, Customer Acquisition, Digital, and Marketing
  • Channel Type: Above the Line and Scaleable
  • Relative Cost: Very High

Channel Scores

Scale of 1-5 (5 is high)
     

  • Brand Score: 2
  • Customer Score: 1
  • Function Score: 1
  • Channel Score: 2