Marketing Channel: Loyalty card
Channel Details
- Channel Group: Digital, Physical, and Stores
- Channel Function: Brand Reinforcement, Customer Conversion, Customer Engagement, Digital, Marketing, and Transactional
- Channel Type: Personalizable
- Relative Cost: Very High
Channel Scores
Scale of 1-5 (5 is high)
- Brand Score: 1
- Customer Score: 2
- Function Score: 2
- Channel Score: 3